NGOS WANT TO REDUCE RISKS AND START WORKING MORE WITH COMPANIES AFTER THE COVID 19 PANDEMIC MAINLY ON CSR TOPICS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000132" target="_blank" >RIV/02819180:_____/24:#0000132 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.magnanimitas.cz/ADALTA/1401/papers/G_klement.pdf" target="_blank" >https://www.magnanimitas.cz/ADALTA/1401/papers/G_klement.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33543/1401" target="_blank" >10.33543/1401</a>

Jazyk výsledku

angličtina

Název v původním jazyce

NGOS WANT TO REDUCE RISKS AND START WORKING MORE WITH COMPANIES AFTER THE COVID 19 PANDEMIC MAINLY ON CSR TOPICS

Popis výsledku v původním jazyce

The aim of the article is to define the key motives of non-profit organizations for cooperation with companies on socially responsible issues. The case study was conducted in two interrelated parts. Namely, using qualitative interviews with nonprofit organizations operating in the Czech Republic. Subsequently, focus groups were applied for a deeper analysis and evaluation of the attitudes of experts on the issue. The findings suggest that NGOs focus on the needs of local communities which is a key element for possible cooperation with companies that are also seeking to serve these areas. Another key point for collaboration is the desire of both NPOs and companies to address the issues of the community in which the organization is located, to this end companies are willing to sponsor NPOs to help them address these issues. This study fills a gap in the literature on collaboration between the nonprofit and forprofit sectors on socially responsible issues by applying the concept of integrative and community relations in the context of locally owned businesses and community-based nonprofit organizations, which distinguishes this study from the usually studied issue of multinational organizations and their collaboration with the nonprofit sector. The findings from this study offer key points for the leadership of community-based nonprofit organizations interested in establishing relationships with local businesses.

Název v anglickém jazyce

NGOS WANT TO REDUCE RISKS AND START WORKING MORE WITH COMPANIES AFTER THE COVID 19 PANDEMIC MAINLY ON CSR TOPICS

Popis výsledku anglicky

The aim of the article is to define the key motives of non-profit organizations for cooperation with companies on socially responsible issues. The case study was conducted in two interrelated parts. Namely, using qualitative interviews with nonprofit organizations operating in the Czech Republic. Subsequently, focus groups were applied for a deeper analysis and evaluation of the attitudes of experts on the issue. The findings suggest that NGOs focus on the needs of local communities which is a key element for possible cooperation with companies that are also seeking to serve these areas. Another key point for collaboration is the desire of both NPOs and companies to address the issues of the community in which the organization is located, to this end companies are willing to sponsor NPOs to help them address these issues. This study fills a gap in the literature on collaboration between the nonprofit and forprofit sectors on socially responsible issues by applying the concept of integrative and community relations in the context of locally owned businesses and community-based nonprofit organizations, which distinguishes this study from the usually studied issue of multinational organizations and their collaboration with the nonprofit sector. The findings from this study offer key points for the leadership of community-based nonprofit organizations interested in establishing relationships with local businesses.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AD ALTA: Journal of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

2464-6733

Svazek periodika

14

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

325-331

Kód UT WoS článku

001273360600054

EID výsledku v databázi Scopus

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