Unravelling Fake News in Political and Media Contexts: Semiotic Approach to Misinformation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F25%3A%230000139" target="_blank" >RIV/02819180:_____/25:#0000139 - isvavai.cz</a>

Výsledek na webu

<a href="https://politickevedy.fpvmv.umb.sk/29809/unravelling-fake-news-in-political-and-media-contexts-semiotic-approach-to-misinformation" target="_blank" >https://politickevedy.fpvmv.umb.sk/29809/unravelling-fake-news-in-political-and-media-contexts-semiotic-approach-to-misinformation</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24040/politickevedy.2025.28.2.102-119" target="_blank" >10.24040/politickevedy.2025.28.2.102-119</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Unravelling Fake News in Political and Media Contexts: Semiotic Approach to Misinformation

Popis výsledku v původním jazyce

Research on fake news in political and media contexts intensified due to its impact on political discourse, social cohesion, and public trust. The proliferation of misinformation on digital platforms not only misled audiences but also reshaped perceptions of reality by manipulating signs and symbols to construct persuasive narratives. In this study, semiotic models—the dyadic model, Barthes’ theory of myth, and Greimas and Courtés’ theory of the veridictory square—were applied to identify and analyse the manipulation of signs in political misinformation. These models were selected for their ability to uncover both the surface-level construction of messages and the deeper ideological frameworks sustaining them. Using qualitative content analysis, specific examples from contemporary media were examined to explore how cultural symbols, linguistic choices, and emotional triggers were strategically employed to reinforce political narratives and undermine trust in traditional information sources. The results demonstrated that fake news functioned not as isolated falsehoods but as deliberate semiotic constructions designed to distort meaning, normalize particular viewpoints, and conceal political interests. The study concluded that semiotic analysis provided valuable tools for exposing hidden ideologies in political messaging and emphasized the importance of fostering semiotic literacy to strengthen critical media awareness and democratic discourse.

Název v anglickém jazyce

Unravelling Fake News in Political and Media Contexts: Semiotic Approach to Misinformation

Popis výsledku anglicky

Research on fake news in political and media contexts intensified due to its impact on political discourse, social cohesion, and public trust. The proliferation of misinformation on digital platforms not only misled audiences but also reshaped perceptions of reality by manipulating signs and symbols to construct persuasive narratives. In this study, semiotic models—the dyadic model, Barthes’ theory of myth, and Greimas and Courtés’ theory of the veridictory square—were applied to identify and analyse the manipulation of signs in political misinformation. These models were selected for their ability to uncover both the surface-level construction of messages and the deeper ideological frameworks sustaining them. Using qualitative content analysis, specific examples from contemporary media were examined to explore how cultural symbols, linguistic choices, and emotional triggers were strategically employed to reinforce political narratives and undermine trust in traditional information sources. The results demonstrated that fake news functioned not as isolated falsehoods but as deliberate semiotic constructions designed to distort meaning, normalize particular viewpoints, and conceal political interests. The study concluded that semiotic analysis provided valuable tools for exposing hidden ideologies in political messaging and emphasized the importance of fostering semiotic literacy to strengthen critical media awareness and democratic discourse.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Politicke vedy

ISSN

1335-2741

e-ISSN

1338-5623

Svazek periodika

28

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

18

Strana od-do

102-119

Kód UT WoS článku

001621643700005

EID výsledku v databázi Scopus

—