Model of relationships between corporate social responsibility, human resources management, and artificial intelligence

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F25%3A%230000141" target="_blank" >RIV/02819180:_____/25:#0000141 - isvavai.cz</a>

Výsledek na webu

<a href="https://oeconomia.pl/index.php/oc/article/view/3875/2533" target="_blank" >https://oeconomia.pl/index.php/oc/article/view/3875/2533</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Model of relationships between corporate social responsibility, human resources management, and artificial intelligence

Popis výsledku v původním jazyce

The research explores the interrelationship between human resource management (HRM), corporate social responsibility (CSR), and artificial intelligence (AI) in the modern business environment. It examines the potential of AI to optimise HR processes while ensuring ethical considerations and social responsibility are integrated into corporate strategies. Purpose of the article: The aim of the article is to identify and quantify the causal relation-ships between human resource management, corporate social responsibility, and the percep-tion of artificial intelligence within the company as key aspects of sustainable business devel-opment. Methods: Research was conducted in the Czech business environment based on 451 responses from HR managers in medium- to large-sized companies. A uniquely designed questionnaire was created to capture the respondents' subjective attitudes in September 2024. The hypothe-ses were evaluated using the application of structural equation modelling (SEM). Findings &amp; value added: The findings confirm that CSR activities exert a clear and positive impact on HRM, whereas AI, despite its significant potential to enhance HR processes, is not yet fully implemented or utilised at an optimal level. In addition, we have also analysed the relationship between AI and CSR, and empirical findings indicate that AI can significantly support CSR activities as these two domains had the potential to enhance the competitiveness of the organisation. Our results emphasise the necessity for policy makers and managers to enhance CSR focused HRM practices and to support guidelines to ensure the ethical deploy-ment of AI as the ethical and social implications of implementing AI in HR and CSR present another key challenge, including data bias and privacy concerns.

Název v anglickém jazyce

Model of relationships between corporate social responsibility, human resources management, and artificial intelligence

Popis výsledku anglicky

The research explores the interrelationship between human resource management (HRM), corporate social responsibility (CSR), and artificial intelligence (AI) in the modern business environment. It examines the potential of AI to optimise HR processes while ensuring ethical considerations and social responsibility are integrated into corporate strategies. Purpose of the article: The aim of the article is to identify and quantify the causal relation-ships between human resource management, corporate social responsibility, and the percep-tion of artificial intelligence within the company as key aspects of sustainable business devel-opment. Methods: Research was conducted in the Czech business environment based on 451 responses from HR managers in medium- to large-sized companies. A uniquely designed questionnaire was created to capture the respondents' subjective attitudes in September 2024. The hypothe-ses were evaluated using the application of structural equation modelling (SEM). Findings &amp; value added: The findings confirm that CSR activities exert a clear and positive impact on HRM, whereas AI, despite its significant potential to enhance HR processes, is not yet fully implemented or utilised at an optimal level. In addition, we have also analysed the relationship between AI and CSR, and empirical findings indicate that AI can significantly support CSR activities as these two domains had the potential to enhance the competitiveness of the organisation. Our results emphasise the necessity for policy makers and managers to enhance CSR focused HRM practices and to support guidelines to ensure the ethical deploy-ment of AI as the ethical and social implications of implementing AI in HR and CSR present another key challenge, including data bias and privacy concerns.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Oeconomia Copernicana

ISSN

2083-1277

e-ISSN

2353-1827

Svazek periodika

16

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

40

Strana od-do

1021-1060

Kód UT WoS článku

001606296200004

EID výsledku v databázi Scopus

2-s2.0-105023446051