Implementation of Digitalization and Sustainability Trends in the Development of Hotel Product

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F25%3A%230000186" target="_blank" >RIV/02819180:_____/25:#0000186 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007/978-3-031-78471-2_10" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-031-78471-2_10</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-031-78471-2_10" target="_blank" >10.1007/978-3-031-78471-2_10</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Implementation of Digitalization and Sustainability Trends in the Development of Hotel Product

Popis výsledku v původním jazyce

It is important for hoteliers to keep up with the latest trends. Tourism trends are a set of phenomena and relationships on the supply and demand side that significantly influence what happens in the hotel industry. As a result of strong globalization tendencies in the tourism market, these trends are subsequently reflected in the supply and demand for tourism. Technological trends, use of information technology (IT), are one of the most recent trends in tourism. Ignorance of innovations in information technology makes a hotel less competitive, while it can also have a negative impact on the guest experience, which can ultimately damage the hotel's reputation. Sustainable tourism can also be counted among one of the most current trends. Sustainability is now not only a growing social issue but also a trend, with consumers becoming more aware of sustainable practices in hotels as information becomes more transparent. The critical influences shaping supply and demand on the hotel side need to be identified early and the necessary measures taken to create the conditions for stabilization and growth in a competitive market in the future. The aim of this paper is to examine the impact of digitalization and sustainability principles on hotel operations and to propose recommendations for Slovak hotels to implement these trends to create a competitive offer and ensure stable operations.

Název v anglickém jazyce

Implementation of Digitalization and Sustainability Trends in the Development of Hotel Product

Popis výsledku anglicky

It is important for hoteliers to keep up with the latest trends. Tourism trends are a set of phenomena and relationships on the supply and demand side that significantly influence what happens in the hotel industry. As a result of strong globalization tendencies in the tourism market, these trends are subsequently reflected in the supply and demand for tourism. Technological trends, use of information technology (IT), are one of the most recent trends in tourism. Ignorance of innovations in information technology makes a hotel less competitive, while it can also have a negative impact on the guest experience, which can ultimately damage the hotel's reputation. Sustainable tourism can also be counted among one of the most current trends. Sustainability is now not only a growing social issue but also a trend, with consumers becoming more aware of sustainable practices in hotels as information becomes more transparent. The critical influences shaping supply and demand on the hotel side need to be identified early and the necessary measures taken to create the conditions for stabilization and growth in a competitive market in the future. The aim of this paper is to examine the impact of digitalization and sustainability principles on hotel operations and to propose recommendations for Slovak hotels to implement these trends to create a competitive offer and ensure stable operations.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

INNOVATION AND CREATIVITY IN TOURISM, BUSINESS AND SOCIAL SCIENCES, IACUDIT 2024, VOL 1

ISBN

9783031784705

ISSN

2198-7246

e-ISSN

2198-7254

Počet stran výsledku

18

Strana od-do

239-256

Název nakladatele

Springer Cham

Místo vydání

Cham

Místo konání akce

Naxos

Datum konání akce

1. 1. 2025

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

001551809700010