The Usage of Technology-Enabled Marketing Tools by SMEs and Their Bankruptcy Concerns: Evidence from Visegrad Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F20%3AN0000001" target="_blank" >RIV/04130081:_____/20:N0000001 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.46544/AMS.v25i3.1" target="_blank" >https://doi.org/10.46544/AMS.v25i3.1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.46544/AMS.v25i3.01" target="_blank" >10.46544/AMS.v25i3.01</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Usage of Technology-Enabled Marketing Tools by SMEs and Their Bankruptcy Concerns: Evidence from Visegrad Countries

Popis výsledku v původním jazyce

SMEs are essential players for iron and mining industries that create high value-added products for economies. However, since these businesses lack financial assets compared with larger enterprises, they are more likely to be in bankruptcy. Since technology-enabled marketing channels might increase sales, revenues, and performance of these businesses, they might provide SMEs with opportunities to cope with bankruptcy problems. In this regard, this paper aims to investigate and explore whether the usage of technology-enabled marketing tools by SMEs reduce their probabilities to face bankruptcies or not. Moreover, as age and size are determinant factors for firms' survival, this paper also considers these variables in the analyses. The researchers employed a questionnaire to collect data from 1156 Czech, Slovak, and Hungarian SMEs operating in various industries such as iron and mining to hit these targets. To make the analyses, the researchers perform Binary Logistic Regression analyses in SPSS statistical program. These analyses prove the nonexistence of the association between the usage of technology-enabled marketing tools and firm bankruptcies. This statement is valid for companies of any age and size. On the other hand, the research finds some significant results regarding the firm's specific characteristics and bankruptcies. These results differ in a country-based context. These results might be related to the volume of financing for SMEs, the industry that SMEs operate, and the age and managerial experiences of owners/managers. The implementations of policymakers, such as having better bankruptcy laws and policymakers' collaborations with other players such as universities, might decrease the volume of bankruptcies and stimulate the use of technology-enabled marketing channels by SMEs.

Název v anglickém jazyce

The Usage of Technology-Enabled Marketing Tools by SMEs and Their Bankruptcy Concerns: Evidence from Visegrad Countries

Popis výsledku anglicky

SMEs are essential players for iron and mining industries that create high value-added products for economies. However, since these businesses lack financial assets compared with larger enterprises, they are more likely to be in bankruptcy. Since technology-enabled marketing channels might increase sales, revenues, and performance of these businesses, they might provide SMEs with opportunities to cope with bankruptcy problems. In this regard, this paper aims to investigate and explore whether the usage of technology-enabled marketing tools by SMEs reduce their probabilities to face bankruptcies or not. Moreover, as age and size are determinant factors for firms' survival, this paper also considers these variables in the analyses. The researchers employed a questionnaire to collect data from 1156 Czech, Slovak, and Hungarian SMEs operating in various industries such as iron and mining to hit these targets. To make the analyses, the researchers perform Binary Logistic Regression analyses in SPSS statistical program. These analyses prove the nonexistence of the association between the usage of technology-enabled marketing tools and firm bankruptcies. This statement is valid for companies of any age and size. On the other hand, the research finds some significant results regarding the firm's specific characteristics and bankruptcies. These results differ in a country-based context. These results might be related to the volume of financing for SMEs, the industry that SMEs operate, and the age and managerial experiences of owners/managers. The implementations of policymakers, such as having better bankruptcy laws and policymakers' collaborations with other players such as universities, might decrease the volume of bankruptcies and stimulate the use of technology-enabled marketing channels by SMEs.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Montanistica Slovaca

ISSN

1335-1788

e-ISSN

—

Svazek periodika

25

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

11

Strana od-do

263-273

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85101180187