The propensity of smes regarding the usage of technology enabled marketing channels: Evidence from the Czech, Slovak and Hungarian SMEs

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F21%3AN0000014" target="_blank" >RIV/04130081:_____/21:N0000014 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.transformations.knf.vu.lt/53/article/thep" target="_blank" >http://www.transformations.knf.vu.lt/53/article/thep</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The propensity of smes regarding the usage of technology enabled marketing channels: Evidence from the Czech, Slovak and Hungarian SMEs

Popis výsledku v původním jazyce

The propensity of the usage of technology-enabled marketing channels by SMEs makes them sustain their purposes because of affecting their performances and revenues. However, due to having various characteristics, their eagerness to apply these channels might differ. In this regard, this paper aims to examine whether the tendencies of SMEs from various countries to apply technology-enabled marketing tools differ regarding their size and age. For this purpose, this research performed a random sampling method to choose respondents from the Cribis database. An online questionnaire was directed to the randomly selected respondents who were owners-managers of 1156 SMEs from the Czech Republic, Slovakia and Hungary. Independent Sample T-test was performed to explore differences between SMEs. According to the results, firm size does not influence the usage of the technology-enabled marketing channels by SMEs, while the results differ in various countries' older and younger SMEs.

Název v anglickém jazyce

The propensity of smes regarding the usage of technology enabled marketing channels: Evidence from the Czech, Slovak and Hungarian SMEs

Popis výsledku anglicky

The propensity of the usage of technology-enabled marketing channels by SMEs makes them sustain their purposes because of affecting their performances and revenues. However, due to having various characteristics, their eagerness to apply these channels might differ. In this regard, this paper aims to examine whether the tendencies of SMEs from various countries to apply technology-enabled marketing tools differ regarding their size and age. For this purpose, this research performed a random sampling method to choose respondents from the Cribis database. An online questionnaire was directed to the randomly selected respondents who were owners-managers of 1156 SMEs from the Czech Republic, Slovakia and Hungary. Independent Sample T-test was performed to explore differences between SMEs. According to the results, firm size does not influence the usage of the technology-enabled marketing channels by SMEs, while the results differ in various countries' older and younger SMEs.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Transformations in business and economics

ISSN

1648-4460

e-ISSN

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Svazek periodika

20

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

18

Strana od-do

223-240

Kód UT WoS článku

000656070700012

EID výsledku v databázi Scopus

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