E-commerce channel management on the manufacturers' side: ongoing debates and future research pathways

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F24%3AN0000007" target="_blank" >RIV/04130081:_____/24:N0000007 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/article/10.1007/s11846-023-00645-w" target="_blank" >https://link.springer.com/article/10.1007/s11846-023-00645-w</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s11846-023-00645-w" target="_blank" >10.1007/s11846-023-00645-w</a>

Jazyk výsledku

angličtina

Název v původním jazyce

E-commerce channel management on the manufacturers' side: ongoing debates and future research pathways

Popis výsledku v původním jazyce

Since the beginning of the 2000s, online commerce has been gradually taking over and shaping the global marketplace. This has led several scholars to study the phenomenon from different angles, from consumer habits to privacy risks to related technological innovations. However, only recently has a branch of literature addressing the online channel management phenomenon from the manufacturers’ perspective emerged. This rapidly expanding literature strand remains rather fragmented, raising the need for a systematic literature review to comprehensively structure and discuss it. This study, accordingly, proposes a systematic literature review on online channel management from the manufacturers’ perspective. Firstly, it provides relevant bibliometric insights into the ongoing research on the topic. Secondly, applying the bibliographic coupling methodology individuates 92 interconnected contributions published by 31 December 2021. Three different, albeit interconnected, thematic clusters are discovered and reviewed, revealing their focus on (a) strategic marketing issues around manufacturervsretailer conflict, (b) pricing policies and trade-offs among pricevsservices, and (c) operational interactions and strategies between supply chain members. Finally, after a systematic literature review the authors develop thirteen original research propositions concerning new research pathways and theoretical advancements to be designed and implemented.

Název v anglickém jazyce

E-commerce channel management on the manufacturers' side: ongoing debates and future research pathways

Popis výsledku anglicky

Since the beginning of the 2000s, online commerce has been gradually taking over and shaping the global marketplace. This has led several scholars to study the phenomenon from different angles, from consumer habits to privacy risks to related technological innovations. However, only recently has a branch of literature addressing the online channel management phenomenon from the manufacturers’ perspective emerged. This rapidly expanding literature strand remains rather fragmented, raising the need for a systematic literature review to comprehensively structure and discuss it. This study, accordingly, proposes a systematic literature review on online channel management from the manufacturers’ perspective. Firstly, it provides relevant bibliometric insights into the ongoing research on the topic. Secondly, applying the bibliographic coupling methodology individuates 92 interconnected contributions published by 31 December 2021. Three different, albeit interconnected, thematic clusters are discovered and reviewed, revealing their focus on (a) strategic marketing issues around manufacturervsretailer conflict, (b) pricing policies and trade-offs among pricevsservices, and (c) operational interactions and strategies between supply chain members. Finally, after a systematic literature review the authors develop thirteen original research propositions concerning new research pathways and theoretical advancements to be designed and implemented.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

REVIEW OF MANAGERIAL SCIENCE

ISSN

1863-6683

e-ISSN

1863-6691

Svazek periodika

18

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

DE - Spolková republika Německo

Počet stran výsledku

35

Strana od-do

413-447

Kód UT WoS článku

000954277100002

EID výsledku v databázi Scopus

2-s2.0-85150530534