IMPACTS OF ECONOMIC CRISES ON E-COMMERCE IN CZECH REPUBLIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F24%3AN0000028" target="_blank" >RIV/04130081:_____/24:N0000028 - isvavai.cz</a>

Výsledek na webu

<a href="https://jssidoi.org/jesi/article/1199" target="_blank" >https://jssidoi.org/jesi/article/1199</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.9770/jesi.2024.11.4(12)" target="_blank" >10.9770/jesi.2024.11.4(12)</a>

Jazyk výsledku

angličtina

Název v původním jazyce

IMPACTS OF ECONOMIC CRISES ON E-COMMERCE IN CZECH REPUBLIC

Popis výsledku v původním jazyce

E-commerce has been undergoing intensive development every year to match the development of information and communication technologies. E-commerce has a significant, yet diverse, impact on the analysis of selected e-commerce segments during the COVID-19 pandemic between 2021 and 2022. Metadata evaluated our results using the tools of Google Analytics, Google AdSense, and Supermetrics tool. The research involved structured interviews to refine and improve the results obtained. We also analysed the turnover and year-on-year changes of selected e-shops in beauty products, food, fashion accessories, and luxury goods, exploring the development trends related to the pandemic and the ongoing war conflict. A part of the solution was also the analysis of the tested segments in terms of the NUTS 3 regions and the specification of the development of the business segment under review from the perspective of the geographical regional location. The obtained data will provide experts and the business sector with information about the development of e-commerce during times of crisis. They also apply to existing and potential business entities regarding their position in an increasingly challenging market environment. The first approximation of the results will be refined and validated in further research.

Název v anglickém jazyce

IMPACTS OF ECONOMIC CRISES ON E-COMMERCE IN CZECH REPUBLIC

Popis výsledku anglicky

E-commerce has been undergoing intensive development every year to match the development of information and communication technologies. E-commerce has a significant, yet diverse, impact on the analysis of selected e-commerce segments during the COVID-19 pandemic between 2021 and 2022. Metadata evaluated our results using the tools of Google Analytics, Google AdSense, and Supermetrics tool. The research involved structured interviews to refine and improve the results obtained. We also analysed the turnover and year-on-year changes of selected e-shops in beauty products, food, fashion accessories, and luxury goods, exploring the development trends related to the pandemic and the ongoing war conflict. A part of the solution was also the analysis of the tested segments in terms of the NUTS 3 regions and the specification of the development of the business segment under review from the perspective of the geographical regional location. The obtained data will provide experts and the business sector with information about the development of e-commerce during times of crisis. They also apply to existing and potential business entities regarding their position in an increasingly challenging market environment. The first approximation of the results will be refined and validated in further research.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES

ISSN

2345-0282

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

17

Strana od-do

188-204

Kód UT WoS článku

001250847500012

EID výsledku v databázi Scopus

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