A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation

Popis výsledku v původním jazyce

The article deals with the topic of cross-disciplinary collaboration in the area of university students’ preparation in English language in the study field of Marketing Communications in connection with the content and methods of a newly incorporated subject of Neuromarketing which is a relatively new and progressive discipline. For the benefit of students, mutual interconnectedness of dimensions within the process of creating knowledge is enriched in its explicit element by the use of verbal tools of a foreign language. Thus, in the process of sharing the obtained knowledge, principles and hands-on acquired skills of a particular field of study within the frame of applied linguistics, the foreign language learning process (second-language acquisition) is boosted and simultaneously the depth of memorability (recall) of professional terminology is enhanced. The above-mentioned branch of neuromarketing is gradually gaining its position on the Czech market specializing in marketing research.

Název v anglickém jazyce

A Cross-disciplinary Approach: ESP Instruction and Implementation of Neuromarketing Methods as Curriculum Innovation

Popis výsledku anglicky

The article deals with the topic of cross-disciplinary collaboration in the area of university students’ preparation in English language in the study field of Marketing Communications in connection with the content and methods of a newly incorporated subject of Neuromarketing which is a relatively new and progressive discipline. For the benefit of students, mutual interconnectedness of dimensions within the process of creating knowledge is enriched in its explicit element by the use of verbal tools of a foreign language. Thus, in the process of sharing the obtained knowledge, principles and hands-on acquired skills of a particular field of study within the frame of applied linguistics, the foreign language learning process (second-language acquisition) is boosted and simultaneously the depth of memorability (recall) of professional terminology is enhanced. The above-mentioned branch of neuromarketing is gradually gaining its position on the Czech market specializing in marketing research.

Druh

D - Stať ve sborníku

CEP obor

AM - Pedagogika a školství

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DisCo: From analog education to digital education - 10th conference reader

ISBN

9788086302478

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

179-186

Název nakladatele

Centrum pro studium vysokého školství

Místo vydání

Praha

Místo konání akce

Inst Cryptoanarchy, Prague

Datum konání akce

22. 6. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000381383900018