Marketing based on optimalization of consumer decsion

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F16%3A%230000146" target="_blank" >RIV/04274644:_____/16:#0000146 - isvavai.cz</a>

Výsledek na webu

<a href="http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing based on optimalization of consumer decsion

Popis výsledku v původním jazyce

The paper deals with one type knowledge those are necessary for market use – knowledge about costumer wants and needs. A lot of producers are interested in what exactly costumers want or need. Some producers create by their goods and services new or chang ed needs and wants. But, from our point of view, producers pay not sufficient attention how they can optimize costumers’ needs and wants. We believe if a costumer consumes goods and services that are really best for him/her (s)he is able to maximizes his/h er utility. But it is not easy for consumers to find best bundle of goods and services. A consumer faces information uncertainty especially if (s)he wants to maximize utility not only in short run but in long run . Some consumers prefer short run maximizat ion to the long run even if they have information about negative consequences of some consumption (e. g. smoking). We emphasize that producers can help customers in finding the optimal bundle and we analyse how they can it achieve.

Název v anglickém jazyce

Marketing based on optimalization of consumer decsion

Popis výsledku anglicky

The paper deals with one type knowledge those are necessary for market use – knowledge about costumer wants and needs. A lot of producers are interested in what exactly costumers want or need. Some producers create by their goods and services new or chang ed needs and wants. But, from our point of view, producers pay not sufficient attention how they can optimize costumers’ needs and wants. We believe if a costumer consumes goods and services that are really best for him/her (s)he is able to maximizes his/h er utility. But it is not easy for consumers to find best bundle of goods and services. A consumer faces information uncertainty especially if (s)he wants to maximize utility not only in short run but in long run . Some consumers prefer short run maximizat ion to the long run even if they have information about negative consequences of some consumption (e. g. smoking). We emphasize that producers can help customers in finding the optimal bundle and we analyse how they can it achieve.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Knowledge for Market Use 2016: Our interconnected and Divided World

ISBN

9788087533147

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

588-592

Název nakladatele

Societas Scientiarum Olomucensis II

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

8. 9. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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