MORALISATION OF MARKETS AND MORALISATION OF HEDONISM

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000471" target="_blank" >RIV/04274644:_____/18:#0000471 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

MORALISATION OF MARKETS AND MORALISATION OF HEDONISM

Popis výsledku v původním jazyce

Production and consumption represent social phenomena in the process of market moralization, linking rationalized and instrumental economic processes with cultural, symbolic, political or psychological aspects of life. Moralization of markets and ethical consumption fundamentally question the images of modern consumers as dependent and passive actors. An ethical consumer is characterized by authentic decision-making strategies, civic engagement, or politically motivated behaviour, demonstrated by specific shopping patterns. However, ethical consumption is not necessarily driven only by external impulses of “green ideologies” or civic movements of politically engaged consumers but draws on inner motives of a voluntarily modest life, oriented towards the Epicurean values of alternative hedonism. Ethical consumption, as part of fulfilling the idea of alternative hedonism, may become an attractive objective of this lifestyle, based on a non-ascetic, but socially and environmentally friendly, way of life.

Název v anglickém jazyce

MORALISATION OF MARKETS AND MORALISATION OF HEDONISM

Popis výsledku anglicky

Production and consumption represent social phenomena in the process of market moralization, linking rationalized and instrumental economic processes with cultural, symbolic, political or psychological aspects of life. Moralization of markets and ethical consumption fundamentally question the images of modern consumers as dependent and passive actors. An ethical consumer is characterized by authentic decision-making strategies, civic engagement, or politically motivated behaviour, demonstrated by specific shopping patterns. However, ethical consumption is not necessarily driven only by external impulses of “green ideologies” or civic movements of politically engaged consumers but draws on inner motives of a voluntarily modest life, oriented towards the Epicurean values of alternative hedonism. Ethical consumption, as part of fulfilling the idea of alternative hedonism, may become an attractive objective of this lifestyle, based on a non-ascetic, but socially and environmentally friendly, way of life.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50400 - Sociology

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY 2018. DIGITAL MIRRORS - PART I.

ISBN

9788081059841

ISSN

1339-5726

e-ISSN

—

Počet stran výsledku

9

Strana od-do

528-536

Název nakladatele

Fakulta masmediálnej komunikácie, Univerzita sv. Cyrila a Metoda

Místo vydání

Trnava

Místo konání akce

Smolenice, Slovensko

Datum konání akce

1. 1. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000467818300050