THE DUALITY OF HEDONISM IN THE AMBIVALENT WORLD OF POLARITIES

Kód výsledku v IS VaVaI

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Výsledek na webu

<a href="http://www.ejst.tuiasi.ro/Files/74/19_Roubal.pdf" target="_blank" >http://www.ejst.tuiasi.ro/Files/74/19_Roubal.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE DUALITY OF HEDONISM IN THE AMBIVALENT WORLD OF POLARITIES

Popis výsledku v původním jazyce

Social reality is distinguished under the conditions of late modernity by an ambivalent character in the form of a series of paradoxes and diverse ambiguities. The polar perception of reality as consisting of structures of mutually interacting and coexisting forces of opposites, which are experienced by social protagonists as concurrently acting qualities of dual significance, further contribute to this character. Hedonism as an approach to life is also distinguished by duality, whereby ambiguous life practices aimed at achieving the same principle based on the achievement of joy and pleasure develop in parallel. On the one hand, the polarity of predatory hedonism filled with boundless consumerism and the intensification of the present is systematically reinforced by the marketing industry, while on the other hand expressions of alternative hedonism form as the spontaneous and reflective practice of consumers looking for the measure of things and for peace. Hedonism therefore represents a possible source of ambivalent experience for consumers who self-centredly desire an ever greater degree of independence and sensual pleasure and at the same time call for the preservation of the existence of a responsible spirit oriented towards the future and resisting the impulses for instant gratification.

Název v anglickém jazyce

THE DUALITY OF HEDONISM IN THE AMBIVALENT WORLD OF POLARITIES

Popis výsledku anglicky

Social reality is distinguished under the conditions of late modernity by an ambivalent character in the form of a series of paradoxes and diverse ambiguities. The polar perception of reality as consisting of structures of mutually interacting and coexisting forces of opposites, which are experienced by social protagonists as concurrently acting qualities of dual significance, further contribute to this character. Hedonism as an approach to life is also distinguished by duality, whereby ambiguous life practices aimed at achieving the same principle based on the achievement of joy and pleasure develop in parallel. On the one hand, the polarity of predatory hedonism filled with boundless consumerism and the intensification of the present is systematically reinforced by the marketing industry, while on the other hand expressions of alternative hedonism form as the spontaneous and reflective practice of consumers looking for the measure of things and for peace. Hedonism therefore represents a possible source of ambivalent experience for consumers who self-centredly desire an ever greater degree of independence and sensual pleasure and at the same time call for the preservation of the existence of a responsible spirit oriented towards the future and resisting the impulses for instant gratification.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

60300 - Philosophy, Ethics and Religion

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Journal of Science and Theology

ISSN

1841-0464

e-ISSN

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Svazek periodika

15

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

11

Strana od-do

203-213

Kód UT WoS článku

000457111300019

EID výsledku v databázi Scopus

2-s2.0-85061008295