MAGICAL MIRROR OF THE SUCCESS OF CZECH FAMILY FIRMS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F19%3A%230000484" target="_blank" >RIV/04274644:_____/19:#0000484 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MAGICAL MIRROR OF THE SUCCESS OF CZECH FAMILY FIRMS

Popis výsledku v původním jazyce

The last year’s contribution titled the Evaluation of marketing activities of family business confirmed that from the individual marketing tools/methods in Czech family firms attention is paid primarily to the values presented to customers and the development of relationships with customers - which fully corresponds to the tradition of family business. The knowledge gained led the authors to an idea to set an additional scientific goal - to evaluate the relationship between the financial success of the family firm and its social responsibility activities. The contribution is based on general scientific methods, especially by the method of compilation of specialized texts, primary quantitative and qualitative research, time series method, deduction and generalization. The results of this study confirmed the assumption that the social responsibility of Czech family firms is related to their size and the amount of profit. The higher the profit, the greater the number of socially responsible activities the company performs and presents through the Internet media.

Název v anglickém jazyce

MAGICAL MIRROR OF THE SUCCESS OF CZECH FAMILY FIRMS

Popis výsledku anglicky

The last year’s contribution titled the Evaluation of marketing activities of family business confirmed that from the individual marketing tools/methods in Czech family firms attention is paid primarily to the values presented to customers and the development of relationships with customers - which fully corresponds to the tradition of family business. The knowledge gained led the authors to an idea to set an additional scientific goal - to evaluate the relationship between the financial success of the family firm and its social responsibility activities. The contribution is based on general scientific methods, especially by the method of compilation of specialized texts, primary quantitative and qualitative research, time series method, deduction and generalization. The results of this study confirmed the assumption that the social responsibility of Czech family firms is related to their size and the amount of profit. The higher the profit, the greater the number of socially responsible activities the company performs and presents through the Internet media.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY Digital Mirrors – part I.

ISBN

9788081059841

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

14

Strana od-do

136-149

Název nakladatele

University of Ss. Cyril and Methodius in Trnava, Slovakia

Místo vydání

Trnava

Místo konání akce

Bratislava

Datum konání akce

1. 1. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000467818300013