PROMOTION OF INNOVATION ACTIVITIES AT START-UPS: INNOVATION AS AN INSTRUMENT OF COMPETITIVENESS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F20%3A%230000694" target="_blank" >RIV/04274644:_____/20:#0000694 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.vsfs.cz/prilohy/konference/financial_markets_2019.pdf" target="_blank" >https://www.vsfs.cz/prilohy/konference/financial_markets_2019.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

PROMOTION OF INNOVATION ACTIVITIES AT START-UPS: INNOVATION AS AN INSTRUMENT OF COMPETITIVENESS

Popis výsledku v původním jazyce

Start-Up business is now a widespread form of starting a business, and is a way that is mostly preferred among younger entrepreneurs. In general, the lack of financial resources and the initial enthusiasm of the whole team over an innovative project is often a feature of this form of entrepreneurial activity. Companies in the current market face many challenges, such as the globalization of markets and technologies. The supply of products available to consumers is increasing, and therefore the competitive environment is changing. In order to continue to develop in such conditions, companies need to differentiate their offers from those of their direct competitors. Therefore, innovation plays a crucial role in creating competitive advantage. Each company has a certain form of competitive advantage; however, despite this fact, due to constant changes in the market, this advantage worsens, forcing companies to innovate and apply innovation models to preserve existing advantages or create new ones. The presented article analyzes the implementation process of innovation model within startups; and identifies key success factors of start-ups in a competitive environment.

Název v anglickém jazyce

PROMOTION OF INNOVATION ACTIVITIES AT START-UPS: INNOVATION AS AN INSTRUMENT OF COMPETITIVENESS

Popis výsledku anglicky

Start-Up business is now a widespread form of starting a business, and is a way that is mostly preferred among younger entrepreneurs. In general, the lack of financial resources and the initial enthusiasm of the whole team over an innovative project is often a feature of this form of entrepreneurial activity. Companies in the current market face many challenges, such as the globalization of markets and technologies. The supply of products available to consumers is increasing, and therefore the competitive environment is changing. In order to continue to develop in such conditions, companies need to differentiate their offers from those of their direct competitors. Therefore, innovation plays a crucial role in creating competitive advantage. Each company has a certain form of competitive advantage; however, despite this fact, due to constant changes in the market, this advantage worsens, forcing companies to innovate and apply innovation models to preserve existing advantages or create new ones. The presented article analyzes the implementation process of innovation model within startups; and identifies key success factors of start-ups in a competitive environment.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Financial Markets 2019 – A Factor of European Competitiveness – proceeding from the 9th International Conference

ISBN

9788074081989

ISSN

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e-ISSN

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Počet stran výsledku

13

Strana od-do

123-135

Název nakladatele

Vysoká škola finanční a správní, a. s.

Místo vydání

Prague

Místo konání akce

Praha

Datum konání akce

1. 1. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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