MARKETING INNOVATIONS IN INDUSTRIAL FIRMS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F13%3A86089208" target="_blank" >RIV/61989100:27360/13:86089208 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MARKETING INNOVATIONS IN INDUSTRIAL FIRMS

Popis výsledku v původním jazyce

Based on the influence of the environment, which acts on the companies, whether in a positive or negative sense, companies are forced to process information, adapt to the market and achieve a variety of changes, such as developmental processes in the company. All changes begin after some stimulus, an idea that will help to develop the innovation process, and the result should be a competitive advantage of the company. The emergence of a thought is caused by the environment, whether impulse of customers,competitors, the media, but also on the basis of the activities of employees in the company. Flexible and high-quality innovative policy is fundamental for the development of companies in a hyper-competitive environment. Countries with advanced innovative politics are more successful in a global scale. This article explores marketing innovations in industrial firms as for their benefits that further affect competitiveness of the companies.

Název v anglickém jazyce

MARKETING INNOVATIONS IN INDUSTRIAL FIRMS

Popis výsledku anglicky

Based on the influence of the environment, which acts on the companies, whether in a positive or negative sense, companies are forced to process information, adapt to the market and achieve a variety of changes, such as developmental processes in the company. All changes begin after some stimulus, an idea that will help to develop the innovation process, and the result should be a competitive advantage of the company. The emergence of a thought is caused by the environment, whether impulse of customers,competitors, the media, but also on the basis of the activities of employees in the company. Flexible and high-quality innovative policy is fundamental for the development of companies in a hyper-competitive environment. Countries with advanced innovative politics are more successful in a global scale. This article explores marketing innovations in industrial firms as for their benefits that further affect competitiveness of the companies.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

METAL 2013 : 22nd International Conference on Metallurgy and Materials : conference proceedings : May 15th - 17th 2013, Hotel Voronez I, Brno Czech Republic, EU [CD-ROM]

ISBN

978-80-87294-41-3

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

2029-2035

Název nakladatele

Tanger

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

15. 5. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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