Changes in Marketing Management of Companies Due to the Development of the Internet

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F18%3A00011148" target="_blank" >RIV/47813059:19520/18:00011148 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Changes in Marketing Management of Companies Due to the Development of the Internet

Popis výsledku v původním jazyce

This paper provides an empirical test of whether the development of the internet links to implementing a new technology which increasing competition required changes in the marketing management. The aim of the paper is to determine the impact of internet development on marketing management and to determine whether attributes such as the type of industry, year of establishment and ownership structure can be related to the level of marketing management adaptation to a changing environment. The findings highlight how companies react to the development of the internet in marketing management area. Despite the fact that in the last years increasing emphasis on industry 4.0 and the associated internet of things it was found, that the companies belonging to the industries that focus more on production than on services are less affected by the internet development in the settings of marketing management.

Název v anglickém jazyce

Changes in Marketing Management of Companies Due to the Development of the Internet

Popis výsledku anglicky

This paper provides an empirical test of whether the development of the internet links to implementing a new technology which increasing competition required changes in the marketing management. The aim of the paper is to determine the impact of internet development on marketing management and to determine whether attributes such as the type of industry, year of establishment and ownership structure can be related to the level of marketing management adaptation to a changing environment. The findings highlight how companies react to the development of the internet in marketing management area. Despite the fact that in the last years increasing emphasis on industry 4.0 and the associated internet of things it was found, that the companies belonging to the industries that focus more on production than on services are less affected by the internet development in the settings of marketing management.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics Management Innovation

ISSN

1805-353X

e-ISSN

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Svazek periodika

10

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

64-73

Kód UT WoS článku

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EID výsledku v databázi Scopus

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