DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F20%3A%230000695" target="_blank" >RIV/04274644:_____/20:#0000695 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION

Popis výsledku v původním jazyce

The concept of interculturality seeks a way of coexistence of different cultures and a way of communication between them. It is based on the assumption that the more intensive the intercultural contacts are, the more precise the mutual knowledge and the more likely the possibility of elimination of various conflicts. The paper deals with the determinants of intercultural tolerance in the environment of selected universities in the Czech Republic. It is based on the fact that foreign students are not frustrated with Czech cultural customs, because over 50% rate Czech culture close to their culture, 19% have identified the cultural and communication environment of Czech universities as similar, but 30% feel indifferent and different. This result represents a challenge for the Czech academic environment to improve communication relations with foreign students and not to close up to this problem, because communication is currently neutral between Czech and foreign students, without interest in another culture. Changes in communication within interculturality have also been recorded in the current period, influenced by the COVID 19 pandemic.

Název v anglickém jazyce

DETERMINANTS OF INTERCULTURAL TOLERANCE IN YOUNG GENERATION COMMUNICATION

Popis výsledku anglicky

The concept of interculturality seeks a way of coexistence of different cultures and a way of communication between them. It is based on the assumption that the more intensive the intercultural contacts are, the more precise the mutual knowledge and the more likely the possibility of elimination of various conflicts. The paper deals with the determinants of intercultural tolerance in the environment of selected universities in the Czech Republic. It is based on the fact that foreign students are not frustrated with Czech cultural customs, because over 50% rate Czech culture close to their culture, 19% have identified the cultural and communication environment of Czech universities as similar, but 30% feel indifferent and different. This result represents a challenge for the Czech academic environment to improve communication relations with foreign students and not to close up to this problem, because communication is currently neutral between Czech and foreign students, without interest in another culture. Changes in communication within interculturality have also been recorded in the current period, influenced by the COVID 19 pandemic.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0"

ISBN

9788057201076

ISSN

2729-7527

e-ISSN

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Počet stran výsledku

10

Strana od-do

119-128

Název nakladatele

Faculty of Mass Media Communication - University of Ss. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Trnava

Datum konání akce

1. 1. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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