Single Sample Resesearch Design (SSRD) as a Way to Assess Individual Client Needs within E-commerce Applications

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F12%3A%230000067" target="_blank" >RIV/25619161:_____/12:#0000067 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216208:11320/12:10131484

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Single Sample Resesearch Design (SSRD) as a Way to Assess Individual Client Needs within E-commerce Applications

Popis výsledku v původním jazyce

Single Sample Research Designs (also referred to as Small N experimental designs) are designs that can be applied when the sample size is one or when a number of individuals are considered as one group. These designs are often used to study the behavioural change or to assess individual needs as a result of some experimental intervention or treatment. Authors present SSRD in combination with time series design as an effective and efficient way to improve understanding affective reactions during human computer interaction within e-commerce applications. They describe 3 basic types of SSRD: A-B-A Withdrawal Design, Multiple-Baseline Design and Alternating Treatment Design in a combination of neurophysiologic measurement such as heart and breath rate, eyetracking, skin conductivity, and other direct and indirect observation methods. At the end of the paper advantages and limits of presented method are mentioned as well as statistical obstacles.

Název v anglickém jazyce

Single Sample Resesearch Design (SSRD) as a Way to Assess Individual Client Needs within E-commerce Applications

Popis výsledku anglicky

Single Sample Research Designs (also referred to as Small N experimental designs) are designs that can be applied when the sample size is one or when a number of individuals are considered as one group. These designs are often used to study the behavioural change or to assess individual needs as a result of some experimental intervention or treatment. Authors present SSRD in combination with time series design as an effective and efficient way to improve understanding affective reactions during human computer interaction within e-commerce applications. They describe 3 basic types of SSRD: A-B-A Withdrawal Design, Multiple-Baseline Design and Alternating Treatment Design in a combination of neurophysiologic measurement such as heart and breath rate, eyetracking, skin conductivity, and other direct and indirect observation methods. At the end of the paper advantages and limits of presented method are mentioned as well as statistical obstacles.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

2nd Interdisciplinary Tourism Research Conference

ISBN

978-605-5437-82-4

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

632-641

Název nakladatele

Metin Kozak, Nazmi Kozak

Místo vydání

Fethiye, Turkey

Místo konání akce

Fethiye, Turkey

Datum konání akce

24. 4. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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