The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F19%3AN0000013" target="_blank" >RIV/25619161:_____/19:N0000013 - isvavai.cz</a>

Výsledek na webu

<a href="https://ibima.org/conference/34th-ibima-conference/" target="_blank" >https://ibima.org/conference/34th-ibima-conference/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

Popis výsledku v původním jazyce

The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.

Název v anglickém jazyce

The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

Popis výsledku anglicky

The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage

ISBN

978-0-9998551-3-3

ISSN

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e-ISSN

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Počet stran výsledku

48

Strana od-do

1937-1944

Název nakladatele

International Business Information Management Association

Místo vydání

Madrid

Místo konání akce

Madrid

Datum konání akce

13. 11. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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