Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F19%3AN0000079" target="_blank" >RIV/25619161:_____/19:N0000079 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic

Popis výsledku v původním jazyce

The study was intended to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is analyzed its position in the tourism market. A total of one hundred eleven families with children were addressed, out of them one hundred were willing to respond designed questionnaire and revealed their individual needs. Findings show preferences and needs of families. The main aim of this study is an analysis of the individual needs of families with children in order to identify them as a hospitality market segment profile.

Název v anglickém jazyce

Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic

Popis výsledku anglicky

The study was intended to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is analyzed its position in the tourism market. A total of one hundred eleven families with children were addressed, out of them one hundred were willing to respond designed questionnaire and revealed their individual needs. Findings show preferences and needs of families. The main aim of this study is an analysis of the individual needs of families with children in order to identify them as a hospitality market segment profile.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

2nd International Scientific Conference of the Poprad-Economic-and-Management-Forum (PEMF)

ISBN

9788056106716

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

319-331

Název nakladatele

VERBUM-CATHOLIC UNIV RUZOMBEROK PRESS

Místo vydání

Poprad

Místo konání akce

Poprad

Datum konání akce

17. 10. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000508191400032