Socially Responsible Consumer Behavior and Customer Segmentation in the Retail Banking Sector

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25940082%3A_____%2F19%3AN0000044" target="_blank" >RIV/25940082:_____/19:N0000044 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Socially Responsible Consumer Behavior and Customer Segmentation in the Retail Banking Sector

Popis výsledku v původním jazyce

Corporate Social Responsibility (CSR) is a marketing approach focused on achieving commercial success in ways that create social value for society and its members, and adopting CSR as a company philosophy seems to be more challenging than could be expected. The article describes the current definition of Corporate Social Responsibility (CSR) and explores Socially Responsible Consumer Behavior (SRCB). There is increasing pressure to be profitable and behave in socially responsible ways. Digitalization has significantly changed many retail banking processes, from opening accounts, paying for goods and services to signing up for mortgages. One of the biggest progress is in payment methods, which can now be processed online using digital tools. This paper aims to introduce the new payment methods and analyze new forms of client segmentation based on the credit evaluation model in the context of local conditions. Banks and other financial institutions must find ways to manage and implement their digital transformation and how to offer added value to their customers.

Název v anglickém jazyce

Socially Responsible Consumer Behavior and Customer Segmentation in the Retail Banking Sector

Popis výsledku anglicky

Corporate Social Responsibility (CSR) is a marketing approach focused on achieving commercial success in ways that create social value for society and its members, and adopting CSR as a company philosophy seems to be more challenging than could be expected. The article describes the current definition of Corporate Social Responsibility (CSR) and explores Socially Responsible Consumer Behavior (SRCB). There is increasing pressure to be profitable and behave in socially responsible ways. Digitalization has significantly changed many retail banking processes, from opening accounts, paying for goods and services to signing up for mortgages. One of the biggest progress is in payment methods, which can now be processed online using digital tools. This paper aims to introduce the new payment methods and analyze new forms of client segmentation based on the credit evaluation model in the context of local conditions. Banks and other financial institutions must find ways to manage and implement their digital transformation and how to offer added value to their customers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50205 - Accounting

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

7th International Scientific Conference on IFRS - Global Rules and Local Use - Beyond the Numbers

ISBN

978-80-907602-0-2

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

382-391

Název nakladatele

Anglo-American University

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

10. 10. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000649685400030