Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871360" target="_blank" >RIV/70883521:28120/14:43871360 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.cjournal.cz/files/163.pdf" target="_blank" >http://www.cjournal.cz/files/163.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic

Popis výsledku v původním jazyce

The concept of corporate social responsibility is not new in the banking sector but nowadays it becomes highly topical since the crisis has significantly highlighted the need for integration of moral principles in the banking business. Knowledge of business practice indicates the fact that the acceptance of principles of moral business is not integrated into management decisions of companies. It cannot be also accepted that self-regulatory instruments of companies such as CSR will be effective. Existingexperience with the implementation of CSR and ethical principles in the banking sector lead to the opinion that the social responsibility of banks and ethics in banking sector are perceived as an appropriate marketing tool for public communication and are not integrated into policies of individual commercial banks. Experience with the crisis demonstrated that there is a lack of moral principles of managers? decisions. The aim of this article is to introduce theoretical aspects of CSR in

Název v anglickém jazyce

Corporate Social Responsibility in Commercial Banking - A Case Study from the Czech Republic

Popis výsledku anglicky

The concept of corporate social responsibility is not new in the banking sector but nowadays it becomes highly topical since the crisis has significantly highlighted the need for integration of moral principles in the banking business. Knowledge of business practice indicates the fact that the acceptance of principles of moral business is not integrated into management decisions of companies. It cannot be also accepted that self-regulatory instruments of companies such as CSR will be effective. Existingexperience with the implementation of CSR and ethical principles in the banking sector lead to the opinion that the social responsibility of banks and ethics in banking sector are perceived as an appropriate marketing tool for public communication and are not integrated into policies of individual commercial banks. Experience with the crisis demonstrated that there is a lack of moral principles of managers? decisions. The aim of this article is to introduce theoretical aspects of CSR in

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Competitiveness

ISSN

1804-1728

e-ISSN

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Svazek periodika

6

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

21

Strana od-do

50-70

Kód UT WoS článku

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EID výsledku v databázi Scopus

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