Enhancing Tourism SMEs Development through Food Tourism in the Czech Regions

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Enhancing Tourism SMEs Development through Food Tourism in the Czech Regions

Popis výsledku v původním jazyce

The paper focuses on the impact of food tourism development on SMEs in the Czech regions. Czech regions combine some prerequisites for food tourism development with a long lasting tradition of preparation food culture. SMEs focusing on food preparation and services were subject to qualitative research using primary and secondary data. The further development of food tourism in the Czech regions is outlined based on the results of the analysis. The research included face-to-face interviews in a one-to-one setting with thirty tourism stakeholders. The entire sample was selected by snowball sampling method. Given the qualitative nature of the information gathered and the size of the sample, the survey responses were not amenable to statistical analysis. Based on the interviews conducted it can be stated that the offer of regional food and local drinks has the important influence on the revenue growth of SMEs, it increases the guests traffic, improves the image and enhance the average spending of guests.

Název v anglickém jazyce

Enhancing Tourism SMEs Development through Food Tourism in the Czech Regions

Popis výsledku anglicky

The paper focuses on the impact of food tourism development on SMEs in the Czech regions. Czech regions combine some prerequisites for food tourism development with a long lasting tradition of preparation food culture. SMEs focusing on food preparation and services were subject to qualitative research using primary and secondary data. The further development of food tourism in the Czech regions is outlined based on the results of the analysis. The research included face-to-face interviews in a one-to-one setting with thirty tourism stakeholders. The entire sample was selected by snowball sampling method. Given the qualitative nature of the information gathered and the size of the sample, the survey responses were not amenable to statistical analysis. Based on the interviews conducted it can be stated that the offer of regional food and local drinks has the important influence on the revenue growth of SMEs, it increases the guests traffic, improves the image and enhance the average spending of guests.

Druh

D - Stať ve sborníku

CEP obor

AK - Sport a aktivity volného času

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

XIX. Mezinárodní kolokvium o regionálních vědách

ISBN

978-80-210-8273-1

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

1064-1072

Název nakladatele

Masarykova univerzita

Místo vydání

Čejkovice

Místo konání akce

Čejkovice

Datum konání akce

15. 6. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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