Internal Website Presentation Of Czech Luxury Fashion Businesses In The Covid-19 Era

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F21%3A10152260" target="_blank" >RIV/26482789:_____/21:10152260 - isvavai.cz</a>

Výsledek na webu

<a href="https://mmi.fem.sumdu.edu.ua/sites/default/files/A536-2021-18_Pelikanova.pdf" target="_blank" >https://mmi.fem.sumdu.edu.ua/sites/default/files/A536-2021-18_Pelikanova.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21272/mmi.2021.3-18" target="_blank" >10.21272/mmi.2021.3-18</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Internal Website Presentation Of Czech Luxury Fashion Businesses In The Covid-19 Era

Popis výsledku v původním jazyce

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of tools boosting marketing, management, and innovations via digital platforms, such as internal websites of the top Czech luxury fashion businesses in the COVID-19 era. The main purpose of the research is to perform a case study about how these websites address COVID-19, innovations, sustainability. and corporate social responsibility. Systematization of the scientific sources and approaches for solving the problem indicated that the COVID-19 pandemic has heavily impacted industries that are dispensable and. at the same time. costly. The relevance of this scientific problem&apos;s decision matters theory and practice since the COVID-19 crisis is rather a negative challenge than a positive opportunity for businesses, which often ends up paying the ultimate price - falling into bankruptcy. A battery of employed methodological tools includes a simplified Delphi method with data processing by a panel of experts, the meta-analysis and content analysis. and teleological interpretations instruments. The research object is the Summer 2021 version of the internal websites of the top 20 Czech luxury fashion businesses based on their pre-COVID-19 turnover in 2018. The paper presents an empirical analysis based on this case study and juxtaposes it to prior academic findings. The research empirically confirmed and theoretically proved the underplayed potential of the websites of luxury fashion businesses. The research results could be helpful for theory adjustments and have practical implications and offer recommendations for businesses. They lead to propositions about the internal perspective and digital readiness to inform about it and a general attitude to the marketing. management. and innovations during crises.

Název v anglickém jazyce

Internal Website Presentation Of Czech Luxury Fashion Businesses In The Covid-19 Era

Popis výsledku anglicky

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of tools boosting marketing, management, and innovations via digital platforms, such as internal websites of the top Czech luxury fashion businesses in the COVID-19 era. The main purpose of the research is to perform a case study about how these websites address COVID-19, innovations, sustainability. and corporate social responsibility. Systematization of the scientific sources and approaches for solving the problem indicated that the COVID-19 pandemic has heavily impacted industries that are dispensable and. at the same time. costly. The relevance of this scientific problem&apos;s decision matters theory and practice since the COVID-19 crisis is rather a negative challenge than a positive opportunity for businesses, which often ends up paying the ultimate price - falling into bankruptcy. A battery of employed methodological tools includes a simplified Delphi method with data processing by a panel of experts, the meta-analysis and content analysis. and teleological interpretations instruments. The research object is the Summer 2021 version of the internal websites of the top 20 Czech luxury fashion businesses based on their pre-COVID-19 turnover in 2018. The paper presents an empirical analysis based on this case study and juxtaposes it to prior academic findings. The research empirically confirmed and theoretically proved the underplayed potential of the websites of luxury fashion businesses. The research results could be helpful for theory adjustments and have practical implications and offer recommendations for businesses. They lead to propositions about the internal perspective and digital readiness to inform about it and a general attitude to the marketing. management. and innovations during crises.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing and Management of Innovations

ISSN

2227-6718

e-ISSN

—

Svazek periodika

13

Číslo periodika v rámci svazku

3/2021

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

12

Strana od-do

211-222

Kód UT WoS článku

000712484700007

EID výsledku v databázi Scopus

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