Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic - Old for Loyalty and Young for Sustainability?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F22%3A10152376" target="_blank" >RIV/26482789:_____/22:10152376 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60460709:41110/22:91255

Výsledek na webu

<a href="https://sciendo.com/pl/article/10.2478/foli-2022-0005" target="_blank" >https://sciendo.com/pl/article/10.2478/foli-2022-0005</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/foli-2022-0005" target="_blank" >10.2478/foli-2022-0005</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic - Old for Loyalty and Young for Sustainability?

Popis výsledku v původním jazyce

Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders&apos; expectations and lead to an increase in customers&apos; buying inclination. Purpose: The purpose is to analyze the Czech luxury fashion purchasing inclination during COVID-19 and achieve a deeper understanding with new propositions in this arena. Research methodology: A logistic regression is performed based on data gained from an investigative survey employing a questionnaire of a homogenous Czech group of purchasers. The comparison of resulting logistic models and field observations with the holistic and empiric Meta-Analysis allows one to heuristically achieve an understanding of such an inclination. Results: Seven unexpected propositions emerge and call for further studies, such as that during the COVID-19 pandemic, older Czech luxury fashion customers stick even more with their brand loyalty while younger focus on sustainability. Novelty: The performed case study with survey link sustainability perception and purchase inclination by relevant cohorts of luxury fashion stakeholders. Presented propositions about trends contributes to the development of the theory about purchase inclination determinants.

Název v anglickém jazyce

Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic - Old for Loyalty and Young for Sustainability?

Popis výsledku anglicky

Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders&apos; expectations and lead to an increase in customers&apos; buying inclination. Purpose: The purpose is to analyze the Czech luxury fashion purchasing inclination during COVID-19 and achieve a deeper understanding with new propositions in this arena. Research methodology: A logistic regression is performed based on data gained from an investigative survey employing a questionnaire of a homogenous Czech group of purchasers. The comparison of resulting logistic models and field observations with the holistic and empiric Meta-Analysis allows one to heuristically achieve an understanding of such an inclination. Results: Seven unexpected propositions emerge and call for further studies, such as that during the COVID-19 pandemic, older Czech luxury fashion customers stick even more with their brand loyalty while younger focus on sustainability. Novelty: The performed case study with survey link sustainability perception and purchase inclination by relevant cohorts of luxury fashion stakeholders. Presented propositions about trends contributes to the development of the theory about purchase inclination determinants.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Folia Oeconomica Stetinensia

ISSN

1730-4237

e-ISSN

—

Svazek periodika

22

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

26

Strana od-do

85-110

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85133431251