The issue of public law and policies within tourism and marketing strategy

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F24%3A10152734" target="_blank" >RIV/26482789:_____/24:10152734 - isvavai.cz</a>

Výsledek na webu

<a href="https://vsers.cz/wp-content/uploads/2025/01/Auspicia_2_2024.pdf#page=47" target="_blank" >https://vsers.cz/wp-content/uploads/2025/01/Auspicia_2_2024.pdf#page=47</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36682/a_2024_2_5" target="_blank" >10.36682/a_2024_2_5</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The issue of public law and policies within tourism and marketing strategy

Popis výsledku v původním jazyce

The paper aims to analyse tourism management and marketing strategy and propose a dynamic system of tourism policy. We will apply the concept in the framework of the destination management and marketing of the Czech Republic. The proposed framework of the concept of a dynamic tourism policy represents one of the possible approaches to the implementation of the management and marketing in the Czech Republic and other European countries. The framework of the dynamic tourism policy concept is aimed at improving the planning and effectiveness of tourism policy, including control of the efficient use of resources. As a complementary part of the research, we will analyse possible responses of tourism policy to Pandemic crises. We recommend using the experience gained during the Covid-19 pandemic to restart tourism and set up innovative planning through strategies focused on resilience, communication, sustainability, and partnership.

Název v anglickém jazyce

The issue of public law and policies within tourism and marketing strategy

Popis výsledku anglicky

The paper aims to analyse tourism management and marketing strategy and propose a dynamic system of tourism policy. We will apply the concept in the framework of the destination management and marketing of the Czech Republic. The proposed framework of the concept of a dynamic tourism policy represents one of the possible approaches to the implementation of the management and marketing in the Czech Republic and other European countries. The framework of the dynamic tourism policy concept is aimed at improving the planning and effectiveness of tourism policy, including control of the efficient use of resources. As a complementary part of the research, we will analyse possible responses of tourism policy to Pandemic crises. We recommend using the experience gained during the Covid-19 pandemic to restart tourism and set up innovative planning through strategies focused on resilience, communication, sustainability, and partnership.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Auspicia

ISSN

2464-7217

e-ISSN

2464-7217

Svazek periodika

XXI

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

14

Strana od-do

47-60

Kód UT WoS článku

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EID výsledku v databázi Scopus

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