‘Fully Electrified Kitchen is all That a Modern Emancipated Woman Needs’: The Feminist Techno-Utopia in The Interwar Czechoslovak Women’s Magazine Eva

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F25%3A10152797" target="_blank" >RIV/26482789:_____/25:10152797 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.lectitopublishing.nl/feminist-encounters/volume-9/issue-2" target="_blank" >https://www.lectitopublishing.nl/feminist-encounters/volume-9/issue-2</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.20897/femenc/16779" target="_blank" >10.20897/femenc/16779</a>

Jazyk výsledku

angličtina

Název v původním jazyce

‘Fully Electrified Kitchen is all That a Modern Emancipated Woman Needs’: The Feminist Techno-Utopia in The Interwar Czechoslovak Women’s Magazine Eva

Popis výsledku v původním jazyce

This study explores the emancipatory techno-imaginary portrayed in the media discourse of theCzechoslovak interwar women&apos;s magazine Eva. Employing a feminist lens on media archaeology, we dissectthe magazine&apos;s usage of the topos of the new woman. Central to the analysed discourse is the concept of anemancipatory scale, rooted in the technodeterminist belief that new technologies will inevitably revolutionisegender dynamics. Despite Eva&apos;s declarative upscale audience, it perpetuates the collective idea that anywoman can attain emancipation through technological investment. This scale emphasises women&apos;sindispensable role in household management for economic advancement, with ownership of householdappliances marking progression. The pinnacle of emancipation, symbolised by the automobile, remainselusive for many women due to male influence. The analysis uncovers overlooked aspects of interwarCzechoslovak discourse, shedding light on women&apos;s techno-imaginary and the limitations of everydayemancipation.

Název v anglickém jazyce

‘Fully Electrified Kitchen is all That a Modern Emancipated Woman Needs’: The Feminist Techno-Utopia in The Interwar Czechoslovak Women’s Magazine Eva

Popis výsledku anglicky

This study explores the emancipatory techno-imaginary portrayed in the media discourse of theCzechoslovak interwar women&apos;s magazine Eva. Employing a feminist lens on media archaeology, we dissectthe magazine&apos;s usage of the topos of the new woman. Central to the analysed discourse is the concept of anemancipatory scale, rooted in the technodeterminist belief that new technologies will inevitably revolutionisegender dynamics. Despite Eva&apos;s declarative upscale audience, it perpetuates the collective idea that anywoman can attain emancipation through technological investment. This scale emphasises women&apos;sindispensable role in household management for economic advancement, with ownership of householdappliances marking progression. The pinnacle of emancipation, symbolised by the automobile, remainselusive for many women due to male influence. The analysis uncovers overlooked aspects of interwarCzechoslovak discourse, shedding light on women&apos;s techno-imaginary and the limitations of everydayemancipation.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Feminist Encounters

ISSN

2468-4414

e-ISSN

—

Svazek periodika

9

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

14

Strana od-do

1-13

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-105015685656