Hotel services and their marketing opportunities in the border region of Znojmo

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26968631%3A_____%2F12%3A%230000020" target="_blank" >RIV/26968631:_____/12:#0000020 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Hotel services and their marketing opportunities in the border region of Znojmo

Popis výsledku v původním jazyce

The paper deals with hotel services as a part of tourism. They represent one of the aspects that affect the attendance of the area. Tourists and visitors can then use the hotel services, whether for accommodation, if they decide to spend some time there,or at least restaurant services or some others that hotels in attractive locations may offer. For this purpose, quite numerous accommodation facilities can be used, which offer relatively decent standard of service. Their offer is under investigation. The area can boost earnings from tourism, not only offer natural beauty, historical monuments, but also specifics as tourists and businessmen sought services. Producers of these services can then use various marketing techniques to raise the profile of arelatively saturated market.

Název v anglickém jazyce

Hotel services and their marketing opportunities in the border region of Znojmo

Popis výsledku anglicky

The paper deals with hotel services as a part of tourism. They represent one of the aspects that affect the attendance of the area. Tourists and visitors can then use the hotel services, whether for accommodation, if they decide to spend some time there,or at least restaurant services or some others that hotels in attractive locations may offer. For this purpose, quite numerous accommodation facilities can be used, which offer relatively decent standard of service. Their offer is under investigation. The area can boost earnings from tourism, not only offer natural beauty, historical monuments, but also specifics as tourists and businessmen sought services. Producers of these services can then use various marketing techniques to raise the profile of arelatively saturated market.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Littera scripta

ISSN

1802-503X

e-ISSN

—

Svazek periodika

5

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

115-126

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—