A Hotel Offer and Marketing Opportunity of Accommodation Providers

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

A Hotel Offer and Marketing Opportunity of Accommodation Providers

Popis výsledku v původním jazyce

This paper deals with hotel services as a part of tourism. They represent one of the aspects that affect the number of visitors to the area. Tourists and visitors can then use the hotel services, either for accommodation if they decide to spend some timein that place, or at least the restaurant or other services that hotels in attractive locations may offer. For this purpose, a large number of accommodation facilities can be used, which offer relatively decent standards of service. This paper aims to analyse their offer. The area can boost its earnings from tourism, not only by offering natural beauty, historical monuments, but also specific features, which are sought after by tourists and business travellers. The providers of these services can thenuse various marketing techniques to raise their profile in a relatively saturated market.

Název v anglickém jazyce

A Hotel Offer and Marketing Opportunity of Accommodation Providers

Popis výsledku anglicky

This paper deals with hotel services as a part of tourism. They represent one of the aspects that affect the number of visitors to the area. Tourists and visitors can then use the hotel services, either for accommodation if they decide to spend some timein that place, or at least the restaurant or other services that hotels in attractive locations may offer. For this purpose, a large number of accommodation facilities can be used, which offer relatively decent standards of service. This paper aims to analyse their offer. The area can boost its earnings from tourism, not only by offering natural beauty, historical monuments, but also specific features, which are sought after by tourists and business travellers. The providers of these services can thenuse various marketing techniques to raise their profile in a relatively saturated market.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

EIIC 2012

ISBN

978-80-554-0551-3

ISSN

1338-7871

e-ISSN

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Počet stran výsledku

5

Strana od-do

182-186

Název nakladatele

EDIS - Publishing Institution of the University of Zilina

Místo vydání

Žilina

Místo konání akce

Žilina

Datum konání akce

1. 1. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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