Value-based marketing: Treating customers well to become better

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00034269" target="_blank" >RIV/29142890:_____/18:00034269 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.mins.sk/wp-content/uploads/2018/12/MSI_v13_iss4.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2018/12/MSI_v13_iss4.pdf</a>
DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Value-based marketing: Treating customers well to become better
Popis výsledku v původním jazyce
Value-based marketing or value marketing is usually understood in two different ways: as a way to communicate with customers on and about values and ethics (such an approach seems to be more common for consumer markets), or as marketing approach driven by utility emphasizing unique value propositions for certain of fering (such understanding has been appropriated for industrial markets).
Název v anglickém jazyce
Value-based marketing: Treating customers well to become better
Popis výsledku anglicky
Value-based marketing or value marketing is usually understood in two different ways: as a way to communicate with customers on and about values and ethics (such an approach seems to be more common for consumer markets), or as marketing approach driven by utility emphasizing unique value propositions for certain of fering (such understanding has been appropriated for industrial markets).

Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)