Retail products' sustainability from the point of Czech consumers' view

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F22%3A00043789" target="_blank" >RIV/29142890:_____/22:00043789 - isvavai.cz</a>

Výsledek na webu

<a href="https://msijournal.com/retail-products-sustainability-czech-consumers/" target="_blank" >https://msijournal.com/retail-products-sustainability-czech-consumers/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Retail products' sustainability from the point of Czech consumers' view

Popis výsledku v původním jazyce

Sustainability in retail is one of the most important parts in strategic management decision making. Retailers want to be socially responsible, or to have the label „sustainable retailer”. Important is the macro area, represented by official statement. The micro area – daily sustainable activities, or decisions – is crucial, too. Stakeholders compare the statement, and a true behavior to customers, employees, society. One aspect of retailers' sustainability is an offer of sustainable products. Listed sustainable products mean a true interest in an environmental, social, and economic development. Consumers tend to buy sustainable products, search for information about sustainability of a retailer. Sustainability is the aspect, supporting consumers' better feeling by different products' consumption. Pricing of many sustainable products is similar to pricing of usual assortment. Therefore, sustainable offer is interesting for more consumers. This paper aims to present results from marketing research in 2021. It was focused on perception of sustainable products, and interest in sustainability by different kinds of products. Which aspects are important in confirmation of sustainable products? Which kinds of products is sustainability crucial for?

Název v anglickém jazyce

Retail products' sustainability from the point of Czech consumers' view

Popis výsledku anglicky

Sustainability in retail is one of the most important parts in strategic management decision making. Retailers want to be socially responsible, or to have the label „sustainable retailer”. Important is the macro area, represented by official statement. The micro area – daily sustainable activities, or decisions – is crucial, too. Stakeholders compare the statement, and a true behavior to customers, employees, society. One aspect of retailers' sustainability is an offer of sustainable products. Listed sustainable products mean a true interest in an environmental, social, and economic development. Consumers tend to buy sustainable products, search for information about sustainability of a retailer. Sustainability is the aspect, supporting consumers' better feeling by different products' consumption. Pricing of many sustainable products is similar to pricing of usual assortment. Therefore, sustainable offer is interesting for more consumers. This paper aims to present results from marketing research in 2021. It was focused on perception of sustainable products, and interest in sustainability by different kinds of products. Which aspects are important in confirmation of sustainable products? Which kinds of products is sustainability crucial for?

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

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Svazek periodika

17

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

9

Strana od-do

29-37

Kód UT WoS článku

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EID výsledku v databázi Scopus

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