Proceedings of the 16th International Scientific Conference INPROFORUM: DIGITALIZATION. Society and Markets, Business and Public Administration

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F22%3A00043951" target="_blank" >RIV/29142890:_____/22:00043951 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ef.jcu.cz/images/EF/veda-a-vyzkum/konference-a-souteze/INPROFORUM/proceedings-of-the-16th-international-scientific-conference-inp_p66294.pdf" target="_blank" >https://www.ef.jcu.cz/images/EF/veda-a-vyzkum/konference-a-souteze/INPROFORUM/proceedings-of-the-16th-international-scientific-conference-inp_p66294.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Proceedings of the 16th International Scientific Conference INPROFORUM: DIGITALIZATION. Society and Markets, Business and Public Administration

Popis výsledku v původním jazyce

This article describes the linking of different fairtrade programmes and certifications with retailers' own brands. The last two decades have seen a growing share of private labels in both retail and wholesale environments for several reasons. Reasons include difficult to predict socio-economic crises such as COVID 19, the political impact of the war in Ukraine, the current energy crisis and the economic crisis that took place between 2008 and 2012. It could be argued that these crises provide fertile ground for the development and growth of private label, with consumers looking for more cost-effective substitutes for mainstream branded products. However, this article will not look at the growth of private label share due to the crises, but rather at the linking of private labels in the case studies in relation to different fairtrade practices, programs or certifications. The aim of the paper is to analyse market trends at the level of the use of certified sustainable commodities in private label products.

Název v anglickém jazyce

Proceedings of the 16th International Scientific Conference INPROFORUM: DIGITALIZATION. Society and Markets, Business and Public Administration

Popis výsledku anglicky

This article describes the linking of different fairtrade programmes and certifications with retailers' own brands. The last two decades have seen a growing share of private labels in both retail and wholesale environments for several reasons. Reasons include difficult to predict socio-economic crises such as COVID 19, the political impact of the war in Ukraine, the current energy crisis and the economic crisis that took place between 2008 and 2012. It could be argued that these crises provide fertile ground for the development and growth of private label, with consumers looking for more cost-effective substitutes for mainstream branded products. However, this article will not look at the growth of private label share due to the crises, but rather at the linking of private labels in the case studies in relation to different fairtrade practices, programs or certifications. The aim of the paper is to analyse market trends at the level of the use of certified sustainable commodities in private label products.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 16th International Scientific Conference INPROFORUM: DIGITALIZATION. Society and Markets, Business and Public Administration

ISBN

978-80-7394-976-1

ISSN

—

e-ISSN

—

Počet stran výsledku

7

Strana od-do

14-20

Název nakladatele

Faculty of Economics, University of South Bohemia in České Budějovice

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

1. 1. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—