Retail in Territory

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F15%3A43886654" target="_blank" >RIV/44555601:13510/15:43886654 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Retail in Territory

Popis výsledku v původním jazyce

The monograph completes the view of the spatial division of the stores in Ústí nad Labem and Bratislava in the range of publications in the field of spatial planning of retail units in the area of the city given. The monograph deals with theoretical andpractical aspects of geomarketing in the changing conditions of individual territorial units, which influence the business operations of the stores. The number of stores in individual districts of the city is analysed in Ústí nad Labem as a specific example. Also the territorial division is processed in the maps by using geographical information systems. The content of the maps visualization takes into account the spatial aspects of marketing, which are related to implementations of retail units as wellas support decisions of managers about flexible reactions of market changes.

Název v anglickém jazyce

Retail in Territory

Popis výsledku anglicky

The monograph completes the view of the spatial division of the stores in Ústí nad Labem and Bratislava in the range of publications in the field of spatial planning of retail units in the area of the city given. The monograph deals with theoretical andpractical aspects of geomarketing in the changing conditions of individual territorial units, which influence the business operations of the stores. The number of stores in individual districts of the city is analysed in Ústí nad Labem as a specific example. Also the territorial division is processed in the maps by using geographical information systems. The content of the maps visualization takes into account the spatial aspects of marketing, which are related to implementations of retail units as wellas support decisions of managers about flexible reactions of market changes.

Druh

B - Odborná kniha

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7414-904-7

Počet stran knihy

102

Název nakladatele

Univerzita J.E.Purkyně v Ústí nad Labem

Místo vydání

Ústí nad Labem

Kód UT WoS knihy

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