The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F23%3A43897611" target="_blank" >RIV/44555601:13510/23:43897611 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.emerald.com/insight/content/doi/10.1108/BFJ-07-2022-0618/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/BFJ-07-2022-0618/full/html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/BFJ-07-2022-0618" target="_blank" >10.1108/BFJ-07-2022-0618</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food

Popis výsledku v původním jazyce

PurposeHealth is an essential issue in the motivation to eat organic food. The aim of the study is to investigate the relationship if people who have a positive view of a healthy lifestyle (want to live healthy) have an influence on the tendency to buy organic food.Design/methodology/approachThe analysis of secondary data dealing with the issue was supplemented by primary data. In order to meet the main aim, a preliminary objective was set which was to determine the influence of socio-demographic factors on the recommended lifestyle. Specifically, the largest statistically significant difference in influence on healthy lifestyle was gender, followed by education and age. The survey was conducted in the period of January-May 2019 on a sample of 1,373 respondents from Slovakia.FindingsThe data was evaluated by means of selected specific statistical methods (Kruskal-Wallis test, Man-Whitney test and Decision tree methodology). The results of the research verified that the lifestyle of Slovak consumers has an influence on the consumption of organic products and that people who practise healthy eating buy organic food more often. Our research has shown that lifestyle is increasingly influencing consumer purchasing behaviour.Originality/valueThe results showed that today&apos;s healthy lifestyle increases the demand for healthy food among potential consumers. Furthermore, the presented results of our research in Slovakia could establish some basis for conducting similar research in other European countries.

Název v anglickém jazyce

The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food

Popis výsledku anglicky

PurposeHealth is an essential issue in the motivation to eat organic food. The aim of the study is to investigate the relationship if people who have a positive view of a healthy lifestyle (want to live healthy) have an influence on the tendency to buy organic food.Design/methodology/approachThe analysis of secondary data dealing with the issue was supplemented by primary data. In order to meet the main aim, a preliminary objective was set which was to determine the influence of socio-demographic factors on the recommended lifestyle. Specifically, the largest statistically significant difference in influence on healthy lifestyle was gender, followed by education and age. The survey was conducted in the period of January-May 2019 on a sample of 1,373 respondents from Slovakia.FindingsThe data was evaluated by means of selected specific statistical methods (Kruskal-Wallis test, Man-Whitney test and Decision tree methodology). The results of the research verified that the lifestyle of Slovak consumers has an influence on the consumption of organic products and that people who practise healthy eating buy organic food more often. Our research has shown that lifestyle is increasingly influencing consumer purchasing behaviour.Originality/valueThe results showed that today&apos;s healthy lifestyle increases the demand for healthy food among potential consumers. Furthermore, the presented results of our research in Slovakia could establish some basis for conducting similar research in other European countries.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

40500 - Other agricultural sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

British Food Journal

ISSN

0007-070X

e-ISSN

1758-4108

Svazek periodika

125

Číslo periodika v rámci svazku

8

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

22

Strana od-do

3028-3049

Kód UT WoS článku

000930883000001

EID výsledku v databázi Scopus

2-s2.0-85148302535