Changes in the Culture of Consumption During COVID-19: a Decision-Tree Model

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F23%3A43897880" target="_blank" >RIV/44555601:13510/23:43897880 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.logos-verlag.de/cgi-bin/engpapermid?doi=10.30819/cmse.7-1.06&lng=deu&id=" target="_blank" >https://www.logos-verlag.de/cgi-bin/engpapermid?doi=10.30819/cmse.7-1.06&lng=deu&id=</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.30819/cmse.7-1.06" target="_blank" >10.30819/cmse.7-1.06</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Changes in the Culture of Consumption During COVID-19: a Decision-Tree Model

Popis výsledku v původním jazyce

This study aimed to understand changes in the culture of consumption in the selected consumer segments regarding COVID-19 during the lockdown. The empirical research was conducted with a sample of 534 households. To predict changes in consumer behavior, the two-step clustering method was used. We also use the decision-tree model. We created four selected segments with remarkable consumption changes on the basis of their opinions concerning three points of view, namely, behavior changes, demographic data, and self-beliefs. Consequently, we classified subject pertinence (i.e., single respondents) to single clusters by decision trees using various statistical calculations to place the chosen attribute within the node of the tree structure. The factors most statistically significant for inclusion in the cluster were willingness to give up personal freedom, conservatism, and preferring functionality to appearance/design, with the last significant factor being meeting deadlines. We find indications that the more people purchase online, the less they decrease expenses and support charities, or/and the more people solve things remotely, the less they restrict taking loans. The results will help in identifying future models in retail conditions.

Název v anglickém jazyce

Changes in the Culture of Consumption During COVID-19: a Decision-Tree Model

Popis výsledku anglicky

This study aimed to understand changes in the culture of consumption in the selected consumer segments regarding COVID-19 during the lockdown. The empirical research was conducted with a sample of 534 households. To predict changes in consumer behavior, the two-step clustering method was used. We also use the decision-tree model. We created four selected segments with remarkable consumption changes on the basis of their opinions concerning three points of view, namely, behavior changes, demographic data, and self-beliefs. Consequently, we classified subject pertinence (i.e., single respondents) to single clusters by decision trees using various statistical calculations to place the chosen attribute within the node of the tree structure. The factors most statistically significant for inclusion in the cluster were willingness to give up personal freedom, conservatism, and preferring functionality to appearance/design, with the last significant factor being meeting deadlines. We find indications that the more people purchase online, the less they decrease expenses and support charities, or/and the more people solve things remotely, the less they restrict taking loans. The results will help in identifying future models in retail conditions.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Cultural Management: Science and Education

ISSN

2512-6962

e-ISSN

—

Svazek periodika

7

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

DE - Spolková republika Německo

Počet stran výsledku

17

Strana od-do

85-101

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85172283419