Geomarketing as an important element of a food retailer's business model: A managerial view

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F24%3A43898580" target="_blank" >RIV/44555601:13510/24:43898580 - isvavai.cz</a>

Výsledek na webu

<a href="https://sciendo.com/article/10.2478/ijme-2024-0005" target="_blank" >https://sciendo.com/article/10.2478/ijme-2024-0005</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/ijme-2024-0005" target="_blank" >10.2478/ijme-2024-0005</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Geomarketing as an important element of a food retailer's business model: A managerial view

Popis výsledku v původním jazyce

The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-structured interview in 2021. Cluster analysis was used to assess 40 statements from the managers about the BMs of the current store. The resulting clusters indicate, among others, that large retailers devote more and more attention to the analysis of a territory, and their decision-making deepens even more due to the use of a multi-format strategy on the food market. The article contributes to the discussion about the market within geomarketing research in terms of both theory and practice at a time when the population&apos;s income is expected to decrease due to several crises, for example, health-economic and energy, on the food market.

Název v anglickém jazyce

Geomarketing as an important element of a food retailer's business model: A managerial view

Popis výsledku anglicky

The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-structured interview in 2021. Cluster analysis was used to assess 40 statements from the managers about the BMs of the current store. The resulting clusters indicate, among others, that large retailers devote more and more attention to the analysis of a territory, and their decision-making deepens even more due to the use of a multi-format strategy on the food market. The article contributes to the discussion about the market within geomarketing research in terms of both theory and practice at a time when the population&apos;s income is expected to decrease due to several crises, for example, health-economic and energy, on the food market.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Management and Economics

ISSN

2299-9701

e-ISSN

2543-5361

Svazek periodika

60

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

13

Strana od-do

46-58

Kód UT WoS článku

001168678500001

EID výsledku v databázi Scopus

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