Who is the Customer of a Travel agency: a Tourist Segment Profile

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001572" target="_blank" >RIV/46747885:24310/11:00001572 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Who is the Customer of a Travel agency: a Tourist Segment Profile

Popis výsledku v původním jazyce

The recent trends in tourism industry associated with the complexity and globalization of the business environments, new technology development, a dramatic rise in competition and the intense battle for customers have increased demand on business operations and first of all on marketing activities and strategy development. One of the important factors that have been affecting changes in the tourism sector, are tourists, their life-style, preferences and needs that have been also changing significantly.Changes in consumer market and intense competition in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right customers. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009 - 2010. The previous analyses of the findings (already published) showed that tourists are more independent and sophisticated when organizing their holidays (some of th

Název v anglickém jazyce

Who is the Customer of a Travel agency: a Tourist Segment Profile

Popis výsledku anglicky

The recent trends in tourism industry associated with the complexity and globalization of the business environments, new technology development, a dramatic rise in competition and the intense battle for customers have increased demand on business operations and first of all on marketing activities and strategy development. One of the important factors that have been affecting changes in the tourism sector, are tourists, their life-style, preferences and needs that have been also changing significantly.Changes in consumer market and intense competition in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right customers. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009 - 2010. The previous analyses of the findings (already published) showed that tourists are more independent and sophisticated when organizing their holidays (some of th

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th International Conference Liberec Economic Forum 2011

ISBN

978-80-7372-755-0

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

590-598

Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

1. 1. 2011

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—