Who is the Customer of a Travel agency: a Tourist Segment Profile
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001572" target="_blank" >RIV/46747885:24310/11:00001572 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Who is the Customer of a Travel agency: a Tourist Segment Profile
Popis výsledku v původním jazyce
The recent trends in tourism industry associated with the complexity and globalization of the business environments, new technology development, a dramatic rise in competition and the intense battle for customers have increased demand on business operations and first of all on marketing activities and strategy development. One of the important factors that have been affecting changes in the tourism sector, are tourists, their life-style, preferences and needs that have been also changing significantly.Changes in consumer market and intense competition in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right customers. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009 - 2010. The previous analyses of the findings (already published) showed that tourists are more independent and sophisticated when organizing their holidays (some of th
Název v anglickém jazyce
Who is the Customer of a Travel agency: a Tourist Segment Profile
Popis výsledku anglicky
The recent trends in tourism industry associated with the complexity and globalization of the business environments, new technology development, a dramatic rise in competition and the intense battle for customers have increased demand on business operations and first of all on marketing activities and strategy development. One of the important factors that have been affecting changes in the tourism sector, are tourists, their life-style, preferences and needs that have been also changing significantly.Changes in consumer market and intense competition in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right customers. The paper presents partial findings of the research focused on customer satisfaction in tourism conducted by the Department of Marketing in 2009 - 2010. The previous analyses of the findings (already published) showed that tourists are more independent and sophisticated when organizing their holidays (some of th
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AH - Ekonomie
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2011
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Proceedings of the 10th International Conference Liberec Economic Forum 2011
ISBN
978-80-7372-755-0
ISSN
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e-ISSN
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Počet stran výsledku
9
Strana od-do
590-598
Název nakladatele
Technická univerzita v Liberci
Místo vydání
Liberec
Místo konání akce
Liberec
Datum konání akce
1. 1. 2011
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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