Consumer behavior in the Czech - German part of the Euroregion Neisse-Nisa-Nysa

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001729" target="_blank" >RIV/46747885:24310/11:00001729 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer behavior in the Czech - German part of the Euroregion Neisse-Nisa-Nysa

Popis výsledku v původním jazyce

The economic position of the Liberec region is highly influenced by geographical proximity of the neighbouring states (Germany and Poland). This closely affects not only the potential of cooperation between companies on both sides of the borders, but also the "shopping tourism". We can come across these visitors in shopping centres, recreation areas, entertainment centres, at sports events, etc. The article describes partial results of primary research on the behaviour of customers in the Czech- Germanpart of the Euroregion Neisse - Nisa - Nysa (ERN). The main objective of the research was to identify the purchase behaviour in the Czech-German part of the ERN and analyze relevant dissimilarities. This article deals with a partial objective -- to ascertain reasons for visiting the Czech-German border region.

Název v anglickém jazyce

Consumer behavior in the Czech - German part of the Euroregion Neisse-Nisa-Nysa

Popis výsledku anglicky

The economic position of the Liberec region is highly influenced by geographical proximity of the neighbouring states (Germany and Poland). This closely affects not only the potential of cooperation between companies on both sides of the borders, but also the "shopping tourism". We can come across these visitors in shopping centres, recreation areas, entertainment centres, at sports events, etc. The article describes partial results of primary research on the behaviour of customers in the Czech- Germanpart of the Euroregion Neisse - Nisa - Nysa (ERN). The main objective of the research was to identify the purchase behaviour in the Czech-German part of the ERN and analyze relevant dissimilarities. This article deals with a partial objective -- to ascertain reasons for visiting the Czech-German border region.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ACC Journal

ISSN

1803-9782

e-ISSN

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Svazek periodika

17

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

37-45

Kód UT WoS článku

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EID výsledku v databázi Scopus

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