Use of social networks in personnel marketing
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00002819" target="_blank" >RIV/46747885:24310/15:00002819 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Use of social networks in personnel marketing
Popis výsledku v původním jazyce
Social networks in combination with personnel marketing are the focus of this work. These two currently relevant topics have been subjected to literary research and surveys in scientific databases. Based on the discovered information, a scenario has beenset up for primary qualitative research, to which companies in the Liberec Region have been subjected. The sorting parameter for selection of companies that were subjected to thorough interviews business culture based on the parent companies' geographic origin. The qualitative research focused on internal and external company communication on social networks. The results of the thorough interviews were subjected to a group evaluation, which yielded important information related to the use of social networks for HR purposes. The final phases of the research involved uncovering latent information presented in the concluding synthesis. The aim of this contribution is to present the results of this qualitative research regarding the use o
Název v anglickém jazyce
Use of social networks in personnel marketing
Popis výsledku anglicky
Social networks in combination with personnel marketing are the focus of this work. These two currently relevant topics have been subjected to literary research and surveys in scientific databases. Based on the discovered information, a scenario has beenset up for primary qualitative research, to which companies in the Liberec Region have been subjected. The sorting parameter for selection of companies that were subjected to thorough interviews business culture based on the parent companies' geographic origin. The qualitative research focused on internal and external company communication on social networks. The results of the thorough interviews were subjected to a group evaluation, which yielded important information related to the use of social networks for HR purposes. The final phases of the research involved uncovering latent information presented in the concluding synthesis. The aim of this contribution is to present the results of this qualitative research regarding the use o
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AH - Ekonomie
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2015
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Liberec Economic Forum 2015
ISBN
978-80-7494-225-9
ISSN
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e-ISSN
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Počet stran výsledku
13
Strana od-do
409-421
Název nakladatele
Technical University of Liberec
Místo vydání
Liberec
Místo konání akce
Liberec
Datum konání akce
1. 1. 2015
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
000365053000042