Online communication about accommodation facilities during the collection of customer feedback

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000728" target="_blank" >RIV/46747885:24310/16:00000728 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.vse.cz/eam/277" target="_blank" >https://www.vse.cz/eam/277</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Online communication about accommodation facilities during the collection of customer feedback

Popis výsledku v původním jazyce

This paper addresses the implementation of Internet marketing communications for feedback collection by accommodation facilities in the Czech Republic, particularly in northern and eastern Bohemia. The primary goal of the present paper was to analyze the extent and the tools used to help Czech lodging establishments collect feedback from their customers. Data were collected during an online survey targeting the managers and owners of accommodation facilities in the selected areas. This research revealed that personal interviews, email and social networks are the most commonly used feedback tools. We also discovered that large lodging establishments with more than 29 beds implemented the highest number of feedback tools. In terms of customer acquisition, 81% of the respondents evaluated web-based feedback instruments as very effective. We showed that public ally shared reviews are considered to have a significant impact on customer behaviour.

Název v anglickém jazyce

Online communication about accommodation facilities during the collection of customer feedback

Popis výsledku anglicky

This paper addresses the implementation of Internet marketing communications for feedback collection by accommodation facilities in the Czech Republic, particularly in northern and eastern Bohemia. The primary goal of the present paper was to analyze the extent and the tools used to help Czech lodging establishments collect feedback from their customers. Data were collected during an online survey targeting the managers and owners of accommodation facilities in the selected areas. This research revealed that personal interviews, email and social networks are the most commonly used feedback tools. We also discovered that large lodging establishments with more than 29 beds implemented the highest number of feedback tools. In terms of customer acquisition, 81% of the respondents evaluated web-based feedback instruments as very effective. We showed that public ally shared reviews are considered to have a significant impact on customer behaviour.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomika a management

ISSN

1802-8934

e-ISSN

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Svazek periodika

2016

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

15

Strana od-do

""

Kód UT WoS článku

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EID výsledku v databázi Scopus

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