Determining the Categories of Fashion by Price and Quality from a Consumer Point of View
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00001005" target="_blank" >RIV/46747885:24310/16:00001005 - isvavai.cz</a>
Výsledek na webu
<a href="http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research" target="_blank" >http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Determining the Categories of Fashion by Price and Quality from a Consumer Point of View
Popis výsledku v původním jazyce
The principal objective of this paper is to determine individual categories of fashion based on the attributes of price and quality with respect to their perception by young consumers in the Czech Republic. These categories are subsequently labelled and assigned the fashion brands available in the Czech market and their respective price level. The study builds upon qualitative research using ten focus groups on a sample of sixty college students majoring in economics. Overall, nine categories of fashion were defined: second hand, Vietnamese retail, discount shops, supermarkets, cheaper conventional fashion, expensive conventional fashion, boutique, luxury fashion and fashion designers. The terminology and classifications introduced by this paper may serve as a starting point for future researchers and contribute to the streamlining of further research.
Název v anglickém jazyce
Determining the Categories of Fashion by Price and Quality from a Consumer Point of View
Popis výsledku anglicky
The principal objective of this paper is to determine individual categories of fashion based on the attributes of price and quality with respect to their perception by young consumers in the Czech Republic. These categories are subsequently labelled and assigned the fashion brands available in the Czech market and their respective price level. The study builds upon qualitative research using ten focus groups on a sample of sixty college students majoring in economics. Overall, nine categories of fashion were defined: second hand, Vietnamese retail, discount shops, supermarkets, cheaper conventional fashion, expensive conventional fashion, boutique, luxury fashion and fashion designers. The terminology and classifications introduced by this paper may serve as a starting point for future researchers and contribute to the streamlining of further research.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2016
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Ad Alta: Journal of Interdisciplinary Research
ISSN
1804-7890
e-ISSN
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Svazek periodika
6
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
8
Strana od-do
70-77
Kód UT WoS článku
000392933800014
EID výsledku v databázi Scopus
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