Attributes that define the category of consumer fashion brand from customer`s point of view
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F17%3A00004229" target="_blank" >RIV/46747885:24310/17:00004229 - isvavai.cz</a>
Výsledek na webu
<a href="http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research" target="_blank" >http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Attributes that define the category of consumer fashion brand from customer`s point of view
Popis výsledku v původním jazyce
This article focuses on the common brands of clothing. From the perspective of buyers, the fashion market in the Czech Republic can be divided into nine categories, each according to price and quality. Of these, the category of common fashion was selected for this article. Among the common fashion brands are, for example, H&M, C&A and New Yorker. The goal is to define the attributes that best cover this category according to professional literature and establishes a hierarchy of importance for these attributes from a customer point of view, as well as to identify how these attributes may be changed by the demographic factors of the customers. The results were evaluated using descriptive statistics, as well as a single-factor analysis of dispersion. Wide availability in stores, easy accessibility and fashionable design were identified as the most important attributes of common clothing brands.
Název v anglickém jazyce
Attributes that define the category of consumer fashion brand from customer`s point of view
Popis výsledku anglicky
This article focuses on the common brands of clothing. From the perspective of buyers, the fashion market in the Czech Republic can be divided into nine categories, each according to price and quality. Of these, the category of common fashion was selected for this article. Among the common fashion brands are, for example, H&M, C&A and New Yorker. The goal is to define the attributes that best cover this category according to professional literature and establishes a hierarchy of importance for these attributes from a customer point of view, as well as to identify how these attributes may be changed by the demographic factors of the customers. The results were evaluated using descriptive statistics, as well as a single-factor analysis of dispersion. Wide availability in stores, easy accessibility and fashionable design were identified as the most important attributes of common clothing brands.
Klasifikace
Druh
O - Ostatní výsledky
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů