Options of evaluation of identification questions in marketing research

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00003542" target="_blank" >RIV/46747885:24310/16:00003542 - isvavai.cz</a>

Výsledek na webu

<a href="http://seekdl.org/ipct16/registration.html" target="_blank" >http://seekdl.org/ipct16/registration.html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15224/978-1-63248-099-6-61" target="_blank" >10.15224/978-1-63248-099-6-61</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Options of evaluation of identification questions in marketing research

Popis výsledku v původním jazyce

Marketing research is one of the basic methods how to identify changes in economy. Many methods are used to collect data and these methods are accompanied by the identification ques-tions. These identification questions aim to categorize respondents according to selected crite-ria. Sociodemographic characteristics are used in the research of individuals, whereas charac-teristics identifying companies are used in the research of legal entities. The theoretical part of this paper deals with explanation of the role of the identification question in the research and with statistical methods used to evaluate these questions. First, ways how to process data using descriptive statistics are introduced. The second main part deals with the data processing using mathematical statistics, testing of statistical hypothesis. In the following practical part the quan-titative research made using questionnaire is presented

Název v anglickém jazyce

Options of evaluation of identification questions in marketing research

Popis výsledku anglicky

Marketing research is one of the basic methods how to identify changes in economy. Many methods are used to collect data and these methods are accompanied by the identification ques-tions. These identification questions aim to categorize respondents according to selected crite-ria. Sociodemographic characteristics are used in the research of individuals, whereas charac-teristics identifying companies are used in the research of legal entities. The theoretical part of this paper deals with explanation of the role of the identification question in the research and with statistical methods used to evaluate these questions. First, ways how to process data using descriptive statistics are introduced. The second main part deals with the data processing using mathematical statistics, testing of statistical hypothesis. In the following practical part the quan-titative research made using questionnaire is presented

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Conference on Advances in Information Processing and Communication Technology - IPCT 2016

ISBN

978-1-63248-099-6

ISSN

—

e-ISSN

—

Počet stran výsledku

5

Strana od-do

71-75

Název nakladatele

Institute of Research Engineers and Doctors

Místo vydání

Roma

Místo konání akce

Roma

Datum konání akce

1. 1. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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