Availability of Social Influencers: Market Barriers on the Supply Side

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F17%3A00004205" target="_blank" >RIV/46747885:24310/17:00004205 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Availability of Social Influencers: Market Barriers on the Supply Side

Popis výsledku v původním jazyce

Social influencers represent a frequently discussed topic in online marketing and there is no exception that well-known companies and brands spend large amounts of money to purchase their services. Conversely, small and medium-sized businesses do not use this type of marketing strategy at all, even though with an appropriately defined system of rewards, the cooperation with social influencers does not necessarily have to be associated with high costs. The following paper explores the possibilities of partner affiliate programs and their use in the context of collaboration between social influencers and small businesses in e-commerce. The main objective is to identify barriers to this market segment - both in terms of the demand (companies, entrepreneurs) and the offering side (social influencers).

Název v anglickém jazyce

Availability of Social Influencers: Market Barriers on the Supply Side

Popis výsledku anglicky

Social influencers represent a frequently discussed topic in online marketing and there is no exception that well-known companies and brands spend large amounts of money to purchase their services. Conversely, small and medium-sized businesses do not use this type of marketing strategy at all, even though with an appropriately defined system of rewards, the cooperation with social influencers does not necessarily have to be associated with high costs. The following paper explores the possibilities of partner affiliate programs and their use in the context of collaboration between social influencers and small businesses in e-commerce. The main objective is to identify barriers to this market segment - both in terms of the demand (companies, entrepreneurs) and the offering side (social influencers).

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50603 - Organisation theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

IDIMT 2017: Digitalization in Management, Society and Economy - 25th Interdisciplinary Information Management Talks

ISBN

978-3-99062-119-6

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

147-154

Název nakladatele

TRAUNER Druck GmbH & Co KG

Místo vydání

Linz, Österreich

Místo konání akce

Poděbrady

Datum konání akce

1. 1. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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