Customer-based brand equity of a tourism destination: an empirical study of the Liberec Region

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F18%3A00005836" target="_blank" >RIV/46747885:24310/18:00005836 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.33543/08023236" target="_blank" >http://dx.doi.org/10.33543/08023236</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33543/08023236" target="_blank" >10.33543/08023236</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Customer-based brand equity of a tourism destination: an empirical study of the Liberec Region

Popis výsledku v původním jazyce

The aim of this contribution is to explore the demand-side of the tourism destination and to investigate whether the destination brand could be evaluated by the model of customer-based brand equity for a tourism destination (CBBETD). The presented study is focused on the Liberec Region as a destination. The data was gathered by the means of the structured questionnaire and exploratory factor analyses were run to test and reduce the items within the sub-dimensions of CBBETD. It was found that CBBETD for the Liberec Region consists of four sub-dimensions - awareness, image that includes four factors (outdoor, technical attractions, entertainment and non-traditional recreation), perceived quality including two factors (cleanliness and services) and loyalty.

Název v anglickém jazyce

Customer-based brand equity of a tourism destination: an empirical study of the Liberec Region

Popis výsledku anglicky

The aim of this contribution is to explore the demand-side of the tourism destination and to investigate whether the destination brand could be evaluated by the model of customer-based brand equity for a tourism destination (CBBETD). The presented study is focused on the Liberec Region as a destination. The data was gathered by the means of the structured questionnaire and exploratory factor analyses were run to test and reduce the items within the sub-dimensions of CBBETD. It was found that CBBETD for the Liberec Region consists of four sub-dimensions - awareness, image that includes four factors (outdoor, technical attractions, entertainment and non-traditional recreation), perceived quality including two factors (cleanliness and services) and loyalty.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ad Alta: Journal of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

—

Svazek periodika

8

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

5

Strana od-do

32-36

Kód UT WoS článku

000455507300006

EID výsledku v databázi Scopus

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