Attributes of Customer Perceived Value in Developed and Developing Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F20%3A00007976" target="_blank" >RIV/46747885:24310/20:00007976 - isvavai.cz</a>

Výsledek na webu

<a href="http://wairco.org/IJCMSS/December2020Paper11.pdf" target="_blank" >http://wairco.org/IJCMSS/December2020Paper11.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Attributes of Customer Perceived Value in Developed and Developing Countries

Popis výsledku v původním jazyce

Perceived customer value and, along with it, customer loyalty are cornerstones of building a long-term relationship between a customer and a company, as well as key tools to sustaining the enterprise in the market. Yet, it must be acknowledged that the customer evaluates a product depending on their own expectations that are affected by the given customer’s personality, along with the opinions of people around them, their environment, habits, culture and region within which they live. Therefore, the goal of this work is to identify and compare selected factors that affect customer perceived value in both developed and developing countries, using data collected from a primary survey questionnaire. The study showed statistically significant differences in most factors, depending on the given respondent’s country. The most important attribute, which is quality, was viewed in both evaluated countries equally. However, the assessment of other attributes differs.

Název v anglickém jazyce

Attributes of Customer Perceived Value in Developed and Developing Countries

Popis výsledku anglicky

Perceived customer value and, along with it, customer loyalty are cornerstones of building a long-term relationship between a customer and a company, as well as key tools to sustaining the enterprise in the market. Yet, it must be acknowledged that the customer evaluates a product depending on their own expectations that are affected by the given customer’s personality, along with the opinions of people around them, their environment, habits, culture and region within which they live. Therefore, the goal of this work is to identify and compare selected factors that affect customer perceived value in both developed and developing countries, using data collected from a primary survey questionnaire. The study showed statistically significant differences in most factors, depending on the given respondent’s country. The most important attribute, which is quality, was viewed in both evaluated countries equally. However, the assessment of other attributes differs.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Conceptions on Management and Social Sciences

ISSN

2357-2779

e-ISSN

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Svazek periodika

6

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

LK - Šrílanská demokratická socialistická republika

Počet stran výsledku

6

Strana od-do

9-14

Kód UT WoS článku

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EID výsledku v databázi Scopus

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