Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00008877" target="_blank" >RIV/46747885:24310/21:00008877 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.igi-global.com/book/research-anthology-strategies-using-social/275414" target="_blank" >https://www.igi-global.com/book/research-anthology-strategies-using-social/275414</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4018/978-1-7998-9020-1" target="_blank" >10.4018/978-1-7998-9020-1</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Popis výsledku v původním jazyce

The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Název v anglickém jazyce

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Popis výsledku anglicky

The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Druh

B - Odborná kniha

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/TJ02000206" target="_blank" >TJ02000206: Rozvoj dovedností nezbytných pro digitální transformaci podnikání</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-1-79989-020-1

Počet stran knihy

1865

Název nakladatele

IGI Global

Místo vydání

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Kód UT WoS knihy

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