Enterprise Competitive Analysis and Consumer Sentiments on Social Media: Insights from Telecommunication Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28140%2F14%3A43871646" target="_blank" >RIV/70883521:28140/14:43871646 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/70883521:28120/14:43871646

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Enterprise Competitive Analysis and Consumer Sentiments on Social Media: Insights from Telecommunication Companies

Popis výsledku v původním jazyce

The utilization of Social media tools in business enterprises has tremendously increased with an increased number of users and a corresponding upsurge in time spent online. Online social media services such as Facebook and Twitter are used by companies to introduce new products and services, provide various supports and interact with customers on daily basis. This regular interaction of businesses and consumers results in huge amount of customer-generated content which is becoming a source of insight inanalysing the often erratic consumer behaviour. For companies to harness the business potential of social media to increase competitive advantage, sentiments behind textual data of both their customers and that of their competitors must be keenly monitored and analysed. This paper demonstrates how companies especially those in the Telecommunication industry can seize the opportunity presented by social media to mine textual data to gain advantage over competitors by cumulatively underst

Název v anglickém jazyce

Enterprise Competitive Analysis and Consumer Sentiments on Social Media: Insights from Telecommunication Companies

Popis výsledku anglicky

The utilization of Social media tools in business enterprises has tremendously increased with an increased number of users and a corresponding upsurge in time spent online. Online social media services such as Facebook and Twitter are used by companies to introduce new products and services, provide various supports and interact with customers on daily basis. This regular interaction of businesses and consumers results in huge amount of customer-generated content which is becoming a source of insight inanalysing the often erratic consumer behaviour. For companies to harness the business potential of social media to increase competitive advantage, sentiments behind textual data of both their customers and that of their competitors must be keenly monitored and analysed. This paper demonstrates how companies especially those in the Telecommunication industry can seize the opportunity presented by social media to mine textual data to gain advantage over competitors by cumulatively underst

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

—

Projekt

<a href="/cs/project/ED2.1.00%2F03.0089" target="_blank" >ED2.1.00/03.0089: Centrum bezpečnostních, informačních a pokročilých technologií (CEBIA-Tech)</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DATA 2014 3rd International Conference on Data Management Technologies and Applications

ISBN

978-989-758-035-2

ISSN

—

e-ISSN

—

Počet stran výsledku

11

Strana od-do

22-32

Název nakladatele

Springer Wien

Místo vydání

Wien

Místo konání akce

Vídeň

Datum konání akce

29. 8. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—