Does the form of the enterprise matter? Preferences of EU and African customers when choosing the company type for a purchase

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F23%3A00010884" target="_blank" >RIV/46747885:24310/23:00010884 - isvavai.cz</a>

Výsledek na webu

<a href="https://dpublication.com/journal/IJARME/article/view/996" target="_blank" >https://dpublication.com/journal/IJARME/article/view/996</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33422/ijarme.v6i1.996" target="_blank" >10.33422/ijarme.v6i1.996</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Does the form of the enterprise matter? Preferences of EU and African customers when choosing the company type for a purchase

Popis výsledku v původním jazyce

Customer loyalty and satisfaction are crucial for the success, prosperity and survival of a business. However, customers‘ preferences differ according to their attitudes towards products and services, as well as the culture and conditions in which they live, which can influence their preferences when choosing a business. More than 90% of all businesses are small and medium-sized enterprises, and about 50% of private businesses in Europe and 80% in Africa are family businesses. These businesses are considered the engine of economic development and growth and are instrumental in job creation. However, if these businesses were not favoured by their customers, they would have no chance to survive and fight poverty, which is typical of African countries. Our study, therefore, identifies and compares what type of company customers from developing countries (represented by the Mbulu region, Tanzania) prefer and whether their preferences are similar compared to respondents from more developed countries (represented by Liberec, Czech Republic). By testing several hypotheses, a dependency was found between customers‘ attitudes when choosing a company and their place of origin. African respondents prefer large non-family businesses to small or medium-sized family businesses, while European respondents prefer small or medium-sized family businesses.

Název v anglickém jazyce

Does the form of the enterprise matter? Preferences of EU and African customers when choosing the company type for a purchase

Popis výsledku anglicky

Customer loyalty and satisfaction are crucial for the success, prosperity and survival of a business. However, customers‘ preferences differ according to their attitudes towards products and services, as well as the culture and conditions in which they live, which can influence their preferences when choosing a business. More than 90% of all businesses are small and medium-sized enterprises, and about 50% of private businesses in Europe and 80% in Africa are family businesses. These businesses are considered the engine of economic development and growth and are instrumental in job creation. However, if these businesses were not favoured by their customers, they would have no chance to survive and fight poverty, which is typical of African countries. Our study, therefore, identifies and compares what type of company customers from developing countries (represented by the Mbulu region, Tanzania) prefer and whether their preferences are similar compared to respondents from more developed countries (represented by Liberec, Czech Republic). By testing several hypotheses, a dependency was found between customers‘ attitudes when choosing a company and their place of origin. African respondents prefer large non-family businesses to small or medium-sized family businesses, while European respondents prefer small or medium-sized family businesses.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Applied Research in Management and Economics

ISSN

2538-8053

e-ISSN

—

Svazek periodika

6

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

15

Strana od-do

59-73

Kód UT WoS článku

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EID výsledku v databázi Scopus

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