Modeling Customer Response by the Questionnaire Evaluation Method

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Modeling Customer Response by the Questionnaire Evaluation Method

Popis výsledku v původním jazyce

Nowadays the trend is to obtain information from all range of available sources with the use of various methods. However, even today it is impossible to avoid standard methods which include questionnaire research. It can be carried out in a classic way,by means of a paper questionnaire or with implementing the Internet-based questionnaire. Questionnaire research must be equipped with the adequate answering possibility in order to meet the assumed information goal. Results of questionnaire research often influence the company's productivity in the short-, middle- and long-term time horizon. This is the main reason for paying attention to creating questionnaires and their subsequent evaluation. Evaluating questionnaires is always a specific issue in connection to its relation with a defined goal. The mathematical basis of it makes defining generalized models possible. These models are implemented directly or they require only small corrections. The aim of this paper is to highlight the

Název v anglickém jazyce

Modeling Customer Response by the Questionnaire Evaluation Method

Popis výsledku anglicky

Nowadays the trend is to obtain information from all range of available sources with the use of various methods. However, even today it is impossible to avoid standard methods which include questionnaire research. It can be carried out in a classic way,by means of a paper questionnaire or with implementing the Internet-based questionnaire. Questionnaire research must be equipped with the adequate answering possibility in order to meet the assumed information goal. Results of questionnaire research often influence the company's productivity in the short-, middle- and long-term time horizon. This is the main reason for paying attention to creating questionnaires and their subsequent evaluation. Evaluating questionnaires is always a specific issue in connection to its relation with a defined goal. The mathematical basis of it makes defining generalized models possible. These models are implemented directly or they require only small corrections. The aim of this paper is to highlight the

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

O - Projekt operacniho programu

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Mathematical Methods in Economics 2013

ISBN

978-80-87035-76-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

875-880

Název nakladatele

Vysoká škola polytechnická Jihlava

Místo vydání

Jihlava

Místo konání akce

Jihlava

Datum konání akce

1. 1. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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